The Masters in Marketing (MSMKTG) at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
With countless branding and market research opportunities near our Washington, D.C. campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.
Get the real-world experience you need
The Applied Client Project is the highlight of the program and guaranteed to give you real-world experience.
You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.
The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.
Site visits and professional speakers are also a core part of the MSMKTG program's curriculum.
You'll gain a broad overview of the field by visiting 8-10 different marketing companies, including advertising agencies, digital marketing and social media firms and event marketing organizations.
Guest speakers offer students valuable professional insight and networking opportunities. Past speakers include marketing leaders from Uber, Google and Rocket Fuel.
The program is 30 credit hours total; 24 core credit hours, 6 elective credit hours. Courses are scheduled both during the day and the evening.
The MS Marketing program is full-time only, designed for completion within one year (Fall, Spring, Summer). Admission into the program is for Fall only.
The MSMKTG program is culturally and ethnically diverse. In Fall 2016, over half of the cohort was a US minority, and a fourth were international students. Seventy-four percent of the cohort was female.
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