Marketing is about acquiring and retaining customers for products and services by delivering customer value. It is about understanding the consumer so that it is possible to identify or create needs, and then meet them effectively and efficiently. At Kogod, we are dedicated to researching cutting-edge issues in marketing, and in delivering the knowledge and experience students need to pursue the many career tracks available to them with a background in marketing.
Our faculty members have several areas of expertise with a key focus on consumer behavior. Many take advantage of the Washington, DC location and investigate issues of relevance to public policy. Our new, state-of-the-art building, as well as a new Behavioral Research Lab, provide an excellent environment for innovative research and high quality teaching.
Professor Mitra teaches marketing management, consumer behavior, and marketing research. Her research focuses on consumer perceptions of marketing information such as advertising, nutritional labeling, and other mandatory disclosures, and their publi… More
Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, risky consumption, consumer well-being, information… More
With an undergraduate degree from Manhattan College, service in Vietnam as a Marine infantry officer, and an MBA from Columbia University, Mike began his career in New York as an advertising account executive. He was with SSC&B/Lintas and, later, Wel… More
Professor Grier conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research investigates the relationship between marketing … More
Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a reci… More
Professor Mazvancheryl teaches courses in marketing management, marketing strategy, brand management and marketing research at the undergraduate, MBA and the executive education level. He previously taught at the University of Maryland, Georgetown Un… More
Professor Russell's research focuses on the social, psychological and cultural factors that influence the consumption of alcohol and other substances, especially amongst vulnerable populations (e.g., youth, military). Given the blurring of the lines … More
Professor Swasy’s interests include consumer behavior and information processing with a focus on direct-to-consumer advertising (DTCA) for prescription drugs. His other research interests include market leadership claims, consumer skepticism and pers… More