Skip to main content
Expand AU Menu


  • RSS

Minor in Marketing

The minor in marketing provides non-business majors with a thorough understanding of the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns. 

Minor Requirements

  • 18 credit hours with grades of C or better, a minimum of 9 credit hours at the 300-level or above, and at least 12 credit hours unique to the minor 

Course Requirements

  • MKTG-250 Fundamentals of Marketing and Business for  Communications (3) 


  • MKTG-300 Principles of Marketing (3) 
15 credit hours from the following:
  • MKTG-301 Consumer Behavior (3) 
  • MKTG-302 Marketing Research (3) 
  • MKTG-311 Internet Marketing (3) 
  • MKTG-391 Internship in Marketing (3) 
  • MKTG-411 Advertising and Marketing Communications Management (3) 
  • MKTG-412 Advertising and Promotion Campaigns (3) 
  • MKTG-421 Brand Management (3) 
  • MKTG-431 Direct Response Marketing (3) 
  • MKTG-541 Sports Marketing Management (3)
  • MKTG-551 Marketing for Social Change (3)
  • MKTG-561 Customer Relationship Management and Database Marketing (3)