- University Life
BS, Foreign Service, Georgetown University; MEd, Communication, Columbia University; Ed.D., Communication, Columbia University
Selected Scholarly Publications
R.S. Zaharna, A. Arsenault and A. Fisher (Eds.), The Connective Mindshift: Relational, Network and Collaborative Approaches to Public Diplomacy. (New York: Routledge, 2013).
R.S. Zaharna, The Cultural Awakening in Public Diplomacy, CPD Perspectives on Public Diplomacy (Los Angeles: Figueroa Press, 2012).
R.S. Zaharna, Battles to Bridges: U.S. Strategic Communication and Public Diplomacy after 9/11 (Basingstoke: Palgrave-Macmillan, 2010). * Paperback edition with Foreword by Nicholas J. Cull, August 2014
R.S. Zaharna, "Reassessing “Whose story wins:” Identity Resilience and Narrative Paradoxes in Public Diplomacy," International Journal of Communication (in press, 2016)
R.S. Zaharna & Nur Uysal. Going for the Jugular in Public Diplomacy: How adversarial publics are using social media are challenging state legitimacy. Public Relations Review, 42 (2016), pp. 109-119. http://dx.doi.org/10.1016/j.pubrev.2015.07.006
R.S. Zaharna. Beyond the Individualism-Collectivism Divide to Relationalism: Explicating Cultural Assumptions in the Concept of ‘Relationships.’ Communication Theory, 26 (2016), pp. 190-211. doi:10.1111/comt.12058)
R.S. Zaharna, “China’s Confucius Institutes: Understanding the Relational Structure & Relational Dynamics of Network Collaboration,” Jain Wang (Ed.), Confucius Institutes and the Globalization of China’s Soft Power. CPD Perspective on Public Diplomacy. (Los Angeles: Figueroa Press, 2014)
Invited Presentations & Conference Presentations
R.S. Zaharna, “Reaffirming American Values: Combating Anti-Muslim Speech and Behavior,” National Institute for Civil Discourse, Workshop, 11-13 July 2016. *Invited
R.S. Zaharna, “Matching Global Communication Reach with Global Communication Mindset,” Otago Foreign Policy School, Otago University, New Zealand, 1-3 July 2016. *Invited Plenary Speaker
R.S. Zaharna, “The Communitive Power of Narrative Battles versus Identity Resilience in Public Diplomacy,” Paper presentation, International Communication Association, Fukuoko, Japan, 9-13 June, 2016.
R.S. Zaharna, “The Power of Trust in Public Relations,” (Discussant), International Communication Association, Fukuoko, Japan, 9-13 June, 2016.
R.S. Zaharna, “Role of Women in promoting Interfaith Dialogue and Countering Violent Extremism,” Institute for Interfaith Dialogue and Ministry of Foreign Affairs (Kosovo), Prishtina, Kosovo, 31 May-June 2, 2016. *Invited
R.S. Zaharna, Symposium 2015: Building a More Secure World, Public Diplomacy for 21st Century Actors (panel moderator), Association of Public Diplomacy Scholars (Syracuse University), Washington, DC, November 5, 2015. *Invited
R.S. Zaharna, "Contested Narratives, Contested Identities: Exploring the Relational Dynamics and Identity Function in Public Diplomacy," International Communication Association, San Juan, Puerto Rico, May 20, 2015.
R.S. Zaharna, "South Africa - Nation Branding as Public Diplomacy," International Communication Association, San Juan, Puerto Rico, May 21, 2015.
Di Wu, & R.S. Zaharna, "Building Guanxi in Cultural Diplomacy: An Intercultural Communication Analysis of China’s Confucius Institute Initiative," International Communication Association, San Juan, Puerto Rico, May 21, 2015.
R.S. Zaharna, "Rapid Response Public Diplomacy," International Studies Association. New Orleans, February 19, 2015.
R.S. Zaharna, "The Identity Function of Public Diplomacy: Exploring Identity Narratives," International Studies Association, New Orleans. February 18, 2015.
R.S. Zaharna, The Confucius Institutes as a New Cultural Diplomacy. Confucius Institute Global Conference, Xiamen, China, December 9, 2014.
R.S. Zaharna & Nur Uysal, “Going for the Jugular: The Challenge from the 4th Quadrant of a Relational Public Diplomacy Model” National Communication Association Conference, November 20-23, 2014 *Top Faculty Paper, announced June 30, 2014
R.S. Zaharna, "Workshop participant," Second International Conference on Interfaith Dialogue, Ministry of Foreign Affairs, Prizen, Kosovo, May 23, 2014. *Invited
R.S. Zaharna, “Diaspora in Reactive Public Diplomacy,” International Studies Association, Toronto, March 24-27, 2014.
R.S. Zaharna, “The "Relational Turn" to the Hard Questions in Public Diplomacy, International Studies Association, Toronto, March 24-27, 2014.
R.S. Zaharna, "China's Confucius Institute: The Soft Power Differential," 9th Annual Research Conference, New Era in Cultural Diplomacy, USC Center on Public Diplomacy, Los Angeles, February 28, 2014. *Invited
R.S. Zaharna, "Exploring Cultural Assumptions of “Relationships” in Organization-Public Relations (OPR): Relationship-building and Relational-being," National Communication Association, Washington, DC, November 21, 2013.
R. S. Zaharna, "Public Diplomacy: The “Sunrise” and Communication Synergy of a New Field," National Communication Association, Washington, DC, November 21, 2013. (Panel Organizer & Chair)
R.S. Zaharna, “The Critical Role of the Domestic Public in Public Diplomacy,” Association of Public Diplomacy Scholars Conference “Public Diplomacy on the Frontlines,” Center on Public Diplomacy, University of Southern California, Los Angeles, May 3, 2013. *Invited
R.S. Zaharna, “Relational Approaches in Public Diplomacy,” International Studies Association, San Francisco, April 5, 2013.
R.S. Zaharna, “The Connective Mindshift in Public Diplomacy,” International Studies Association, San Francisco, April 5, 2013.
R.S. Zaharna, “Trends in Political Mobilization: How State and Non-State Actors Are Using the Traditional and Social Media to Engage the Public,” Regional Realities of Gulf Security and Transregional Concerns Symposium sponsored by Royal United Serves Institute for Defense and Security Studies (RUSI) and DERSAT, Bahrain, June 12-13, 2012. *Invited
R.S. Zaharna, “Analyzing China’s Confucius Institutes as a Network Public Diplomacy Initiative,” International Studies Association, San Diego, CA, April 1-4, 2012.
R.S. Zaharna, “Public Diplomacy Analysis of the Organization of Islamic Cooperation,” First Global Congress for Muslim Public Relations Practitioners, Kuala Lumpur, December 5-8, 2011. *Invited
Area of Expertise:
Public diplomacy, intercultural and international strategic communication, with an emphasis on culture and communication in the Arab and Islamic regions
In addition to teaching strategic communication for nearly 20 years, she has advised on communication projects for multinational corporations, non governmental organizations, diplomatic missions, and international organizations, including the United Nations, World Bank, and USAID. She has repeatedly testified before the US Congress and has addressed diplomatic audiences and military personnel in the United States and Europe on cross-cultural communication and public diplomacy.
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