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Each year, Eisman's class explores a series of projects with media partners. All projects, including 2016's on campus freedom of speech, are here.

Amy Eisman

Director, Media Entrepreneurship & Special Programs School of Communication

SOC - School of Communication
McKinley - 240
Mondays 3-4 pm, Wednesdays 2-5 pm
Contact Info
(202) 885-2106

Send email to Amy Eisman

See Also
Interested in an Interactive Journalism weekend Master's degree?
Teaching online? See Eisman's take on PBS MediaShift
The New Journalism Master's: All About Entrepreneurs
JoLT: Journalism and game design initiative

Scholarly, Creative & Professional Activities

Professional Presentations

  • Presentation, Trends in Digital Media Landscape, Preservation magazine, National Trust for Historic Preservation, Dec. 2016
  • Interview, "Use of Images in Social Media," National Press Club podcast, January 2016
  • Visiting Faculty, Danish Newsroom Challenge, Poynter Institute, November 2015
  • Moderator, What Journalists Can Learn from Game Designers, ONA conference, Fall 2015
  • PR News Webinar, "Essential Skills of Effective PR Writing," June 2014
  • Moderator, "Branding Yourself (Or your Company) in a Digital World," AUSOC at 1776, June 2014
  • Roundtable participant, ICFJ: "Back in the Newsroom Fellowships," May 2014
  • Panelist, "Teaching Entrepreneurship & Pitch Contest," JournalismInteractive, College Park, Md., April 2014
  • Speaker, New Media Landscape, PR News' Media Relations conference, Dec. 2013
  • Panelist, "What is the Role of Student Media?" AU SOC, September 2012
  • Speaker, "Technology and the Classroom," faculty of School of Architecture and Planning, Catholic University of America, August 2012
  • Panelist, Social Learning Summit 2012, AU Social Media Club, March 2012
  • Presenter, Teach-A-Thon, "What's Next for Text," Journalism Interactive, University of Maryland, October 2011
  • Panelist, AEJMC regional Idea Summit on Technology in the Classroom, AU, June 2011
  • Speaker on World Press Freedom Day, Vladivostok, Russia, May 2011. Also visited various journalism programs and classes to talk about new media. Photos here.
  • Panelist, How Internet Aggregators are Affecting Journalism, AU Washington College of Law, March 2011
  • Participant in J-Lab's Reimagining Journalism, January 2011
  • Co-Chair, ONA10, the annual conference of the Online News Association, Washington, DC, October 2010
  • Panelist, Rebooting the Curriculum: Teaching Journalism in a Digital Tempest; AEJMC, Denver, August 2010
  • Panelist, Writing Across Platforms; Penn Communications Day, UPenn, May 21, 2010
  • Speaker on New Media Landscape at Osher Lifelong Learning Institute; George Mason University, Feb. 4, 2010
  • Speaker at JEA/NSPA Fall National High; School Journalism Convention, Washington, D.C., on Media Landscape, Nov. 13, 2009
  • Online News Association, hosted panels on Web writing, and on companies hiring journalists, San Francisco, October, 2009
  • Quoted in AU; Center for Social Media white paper about best practices in digital journalism
  • Panelist on Social Media panel, Lockheed Martin, September 2009
  • Speaker, New Trends in Public Diplomacy: The Future of Media, Foreign Services Institute, June 2009
  • Speaker on Web 2.0, Unlocking Online Resources for the Washington, D.C., chapter of NBC Universal's African American Forum, October 2008
  • Panel moderator at the Online News Association annual conference, Washington, D.C. The first, at J-Lab's preconference workshop, Building Innovation in the Curriculum. The second was "So you want to teach?" for potential first-time faculty, September 2008
  • Panelist at the news market's Digital Marketing and Online Video for Public Relations and Public Affairs, National Press Club, June 2008
  • Panelist at Association of Health Care Journalists, Multimedia Tools for Telling Stories, Arlington, Va., March 2008
  • Moderated panel of USA TODAY editors on newspaper's 25th anniversary, September, 2007
  • Freedom Forum Online Multimedia Reporting Seminar, Nashville, workshop on Web writing and editing, Aug. 12-17- 2007
  • Freedom Forum, conference call to 100-plus journalists on how to write for the Web, April 26, 2007
  • National Press Club, Washington, DC, participated in panel, New Trends in Electronic Media, April 3, 2007

Media Appearances

Professional Services

Conducted Web-writing workshops

Created Online Training Modules

  • Co-authored in 2006-2007 with Prof. Larry Gillick online training modules for 5,500 employees of Gannett Co. on breaking news online, interactivity and datbase journalism
  • Co-authored, in 2007 with Prof. Wendell Cochran training for citizen journalists at the Knight Citizen News Network.

Served as Judge

  • Judge in White House Correspondents' Association awards Spring 2011, 2014, 2015
  • Application Evaluator, Fulbright Program in Russia, 2013
  • Chair, MJ Bear Fellowship Committee, 2011, 2012, 2013, 2014, 2015, 2016
  • Application reviewer, The Fulbright Program in Russia, 2013
  • Judged 2011 Knight-Batten Awards at J-Lab
  • Judge for New American Media Washington, D.C. chapter, February 2011
  • Judge for 2010 Knight-Batten Awards for Innovation in Journalism
  • Judge for 2010 Knight News Challenge
  • Judge for Knight-Batten Awards in Innovation in Journalism, July 2009
  • Robert F. Kennedy Annual RFK Journalism Awards, 2006, 2007, 2008
  • Best of Gannett, 2005
  • CHINFO judging for U.S. Navy, 2005

AU Expert

Area of Expertise: New media landscape; convergent and social media in terms of journalism; writing and editing for online publications; journalism; newspapers; digital media; writing for audience; online learning (distance education)

Additional Information: Amy Eisman
is one of the founding editors of USA Today, former executive editor of USA Weekend magazine, and  former managing editor of content at AOL.  A veteran trainer and educator, she was cochair of the online news association 2010 conference in Washington, D.C. She created an online course in the School of Communication called Media@ the Millennium, which explores the influences of technology, business, audience, and bias on journalism.  She trains journalists in Web writing and content, holding sessions for Radio Free Europe/Radio Liberty in Prague and Moscow, for Voice of America,, World Resources Institute,, and for the Diversity Institute of the Freedom Forum in Nashville, Tenn.  A frequent panelist, she is the coauthor of multimedia online training modules for Gannett and for citizen journalists. She was a Fulbright lecturer at Moscow State University in summer 2004 and returned to Russia in 2011 as a guest speaker invited by the U.S. Consulate in Vladivostok. She often is called upon as a judge, including for Knight-Batten awards, White House Correspondents Association awards, and the Knight News Challenge.

Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.

AU News and Achievements