Photo by Jeff Watts
Vice President of Communication
Terry Flannery has worked in higher education marketing for three decades. She is American University’s first chief communications and marketing officer and a member of the president’s cabinet. Establishing a full marketing program, beginning with market research to inform the brand strategy, she has also worked with a campus-wide committee to completely redesign the University website. She also leads strategic media relations and digital initiatives.
Prior to her appointment at American, Flannery built a nationally recognized higher education marketing and communications program at the University of Maryland as assistant vice president. She also held positions in admissions and student affairs at Maryland, and was affiliate assistant professor in the College of Education.
With expertise in marketing, branding, marketing research and assessment, Flannery serves as Secretary for the CASE Board of Trustees, and is a frequent speaker and consultant for higher education organizations.
PhD, College Student Personnel, University of Maryland; MEd, College Student Personnel, University of Maryland; BA, English University of Maryland
- Favorite Spot on Campus
- The Quad
- Book Currently Reading
- The Undoing Project, by Michael Lewis