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COMMUNICATION

COMM-096 Selected Topics:Non-Recurring Course Level: 500-LEVEL Course

Selected Topics: Non-Recurring (0) Topics vary by section. Repeatable for credit with different topic.

COMM-096-001
Term: Fall 2018 Regular Term
Course Level: 500-LEVEL Course
Section Title: Crisis Comm: First 72 Hours
Instructional Method: Hybrid. Crisis Communication: Managing the First 72 Hours (0) Crises hit every type of institution from corporations to government agencies to non-profits. Communication professionals must have the knowledge and experience to manage them skillfully and ethically. This course teaches how to respond effectively to a crisis and leads students through a crisis simulation. Meets with COMM-696 002.
COMM-096-002
Term: Fall 2018 Regular Term
Course Level: 500-LEVEL Course
Section Title: Media Anlytics/Meltwater Cert
Special Tuition Rate. Instructional Method: Hybrid. Media Analytics and Meltwater Certification (0) Students explore digital analytics in social media and use that data to craft better content and more effective deployment strategies through a real-time simulation. They complete Meltwater Analytics training and take an exam to receive certification. Meets with COMM-696 003.
COMM-096-001
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Section Title: Media Pitching Skills
Special Tuition Rate. Instructional Method: Hybrid. Media Pitching Skills and Certification (0) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Permission: instructor. Meets with COMM-696 001, COMM-096 002, and COMM-096 003.
COMM-096-002
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Section Title: Media Pitching Skills
Special Tuition Rate. Instructional Method: Hybrid. Media Pitching Skills and Certification (0) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Permission: instructor. Meets with COMM-696 001, COMM-096 001, and COMM-096 003.
COMM-096-003
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Section Title: Media Pitching Skills
Special Tuition Rate. Instructional Method: Hybrid. Media Pitching Skills and Certification (0) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Permission: instructor. Meets with COMM-696 001, COMM-096 001, and COMM-096 002.
COMM-096-001
Term: Spring 2019 Semester
Course Level: 500-LEVEL Course
Section Title: New Business Proposals
Special Tuition Rate. Developing Writing and Winning New Business Proposals (0) Learning how to develop an effective proposal including request for proposal (RFP) responses, and grant proposals is a critical skill to anyone working in strategic communications. Whether students plan to work at an agency, consultancy, as an independent contractor or at a non-profit, this course develops the essential workplace skills of writing compelling and compliant proposals in response to RFPs and grants and learning to differentiate one's employer from the competition using industry best practices. Meets with COMM-620 012.