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COMMUNICATION

COMM-337 Public Relations Writing (3) Course Level: Undergraduate

Public Relations Writing (3) This course teaches writing for strategic public relations in various formats and for different media, and develops skills for print, visual media, and the web. Students write message-driven public relations materials such as news releases, media alerts, pitches, messaging/talking points, infographics, video/scripts, and digital content. Covers AP style. Usually Offered: fall and spring. Prerequisite: COMM-200 and COMM-301 with a grade of B or better. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.