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COMMUNICATION

COMM-346 Public Relations Case Studies (3) Course Level: Undergraduate

Public Relations Case Studies (3) (PC) Review, discuss and evaluate the strengths and weaknesses of multiple PR campaigns across disciplines. Gain familiarity with research methods, strategies and tactics used in the PR toolbox and understand when and how to use them. Usually Offered: fall and spring. Prerequisite: COMM-301 with a B or better. Restriction: Public Relations & Strategic Communication (BA) and minimum 2.5 GPA.