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COMMUNICATION

COMM-420 Topics in Mass Media Course Level: Undergraduate

Topics in Mass Media (1-3) Topics vary by section. Rotating topics in the analysis and working methods of specialized areas of mass media. Crosslist: COMM-620. Repeatable for credit with different topic. Restriction: minimum 2.5 GPA.

COMM-420-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Ident, Power & Misrepresentn
Identity, Power, and Misrepresentation (3) This course explores how systems of power including colonialism, imperialism, Orientalism, capitalism, racism, and heteropatriarchy affect media portrayals of groups with marginalized identities. It looks at why women are always fighting, crying, and competing for a man on reality television; why there is scarce coverage of poverty in the news media; and why people of color are increasingly bypassing traditional media and turning to social media to tell their stories.
COMM-420-003
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Engaging Digital Audiences
Engaging Digital Audiences (3) This course draws on user research, product management, and journalism. It studies online communities from Reddit to Capital Weather Gang to understand what makes them work, how users engage, and how to design for collaborative spaces. The class talks about what "audience engagement" really means; discusses how to measure and advocate for meaningful metrics that go beyond page views to capture the heart of journalistic value; and debates how publishers interact with social media platforms as well as how to better manage that relationship from both sides.
COMM-420-004
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Intro Media Entrepreneurship
Introduction to Media Entrepreneurship (3) This course introduces students to how individuals and/or news and media companies start new media products in the digital world. Students learn the basics of startups from the development of an idea and competitive analysis through the beginning of a business plan and project pitch.
COMM-420-005
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Digital Communicatn Analytics
Digital Communication Analytics and Certifications (3) Today's communications professionals are required to understand the role digital strategy plays for brands and individuals. This course prepares students to obtain Brandwatch certification and learn the theory and strategy of digital measurement platforms. Topics include using data to craft communications strategy, messaging, and campaigns. Prerequisite: COMM-301. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-006
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-007
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Game Design/Art Pipeline Prod
Game Design and Art Pipeline Production (3) This course serves as an introduction to game production and develops theoretical foundations, methods, and skills of building games. Students learn how contemporary computer games are constructed, applying standard techniques for developing ideas, testing prototypes, identifying assets, communicating design, and developing a small scale playable demo. Meets with GAME-601 002.
COMM-420-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
Section Title: Voice and Presentation Skills
Instructional Method: Online. Voice and Presentation Skills (3) This course teaches and refines vocal delivery. Students identify bad vocal habits such as nasality and sing-song delivery and replace them with a more authoritative yet natural-sounding delivery. Through individual coaching students study different techniques to vary their rate of speech, volume, pitch, and articulation. The course also covers how to combat nervousness, create elevator pitches, and improve public speaking across all communication professions. Meets with COMM-620 001.
COMM-420-001
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Reputation Management
Reputation Management (3) Global business executives have said corporate reputation is a more important measure of success than stock price or profitability. A good reputation offers competitive advantages, like the ability to charge premium prices. This course presents the framework of how reputation is created and the components of excellent reputation management. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 001.
COMM-420-002
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Storytelling w/Emerging Media
Storytelling with Emerging Media (3) Snapchat, Instagram, Facebook Live, VR, AR: digital storytellers have a wealth of new platforms at their disposal. This course is designed for students who are looking to collaborate and experiment with new tools and technology in the journalism landscape. Students explore the transition from old to new media through hands-on journalism projects in these spaces. They also examine case studies of media organizations navigating the new platforms, both successfully and not. Restriction: SOC majors.
COMM-420-003
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: The Sixties in America
The Sixties in America (3) Students dive into the culture, media, politics, and controversies of America in the 1960s, which was among the most turbulent decades in American history. To understand the Sixties and better understand America today, they journey through an era of intense cultural change, one defined by civil rights, black power, Vietnam, campus unrest, the generation gap, rock and roll, the sexual revolution, feminism, assassinations, and backlash. Restriction: SOC majors. Meets with COMM-620 002 HIST-449 001 HIST-649 001.
COMM-420-004
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 003.
COMM-420-005
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Taming Big Data
Taming Big Data (3) This course introduces algorithms and Big Data as social phenomena. Students learn how culture, economics, and politics influence them, and how in turn they shape our public and private lives. Students also learn how to conduct research about algorithms and Big Data, by using algorithms and Big Data. Restriction: SOC majors.
COMM-420-006
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Digital Communicatn Analytics
Digital Communication Analytics and Certifications (3) Today's communications professionals are required to understand the role digital strategy plays for brands and individuals. This course prepares students to obtain Brandwatch certification and learn the theory and strategy of digital measurement platforms. Topics include using data to craft communications strategy, messaging, and campaigns. Prerequisite: COMM-301. Restriction: Public Relations and Strategic Communication (BA). Meets with COMM-620 004.
COMM-420-007
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Designing Health Games
Designing Health Games (3) Health games are transforming health care. They are motivating people to improve their health, to develop new positive habits and lose damaging ones, and to strengthen their brains against aging. This course provides an overview of this rapidly evolving field and gives students concrete skills to apply to designing their own health games. Includes examination of social and neurological aspects of motivation, intersection of flow psychology and game design, and new opportunities from emerging sensor technology. Meets with COMM-620 005 HLTH-496 001.
COMM-420-008
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Immersive Filmmaking
Immersive Filmmaking (3) This course introduces students to the production of content for immersive media: virtual, mixed, and augmented reality. Students discover and experiment with the principles of immersive cinematography, spatial sound recording, and 360 montage. Students use 360 cameras, volumetric cameras, and motion capture systems and learn how to edit 360 videos, use game engines, and perform and apply motion capture to 3D characters. Prerequisite: COMM-331. Meets with COMM-620 006.
COMM-420-009
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Environ Science & Filmmaking
Environmental Science and Filmmaking (3) Today's environmental challenges require integrating scientific knowledge and media facility. This interdisciplinary course brings together faculty and students of environmental science and media production to tackle the issues of sustainable farming and climate change. Students develop field-research, documentary, and strategic communication skills. Students work in groups to design research projects using these skills and present their final products. Meets with COMM-620 007 ENVS-496 002 ENVS-696 002.
COMM-420-010
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Public Relations Agency
Public Relations Agency (3) This course functions as a PR agency with student teams working to respond to a RFP for a real-world client. Plans include a SWOT (strengths, weaknesses, opportunities, and threats) analysis, executive summary, situation analysis, competitor analysis, social media audit, key target audience profiles/influencers/key message points, strategies and tactics, expected storylines, media targets, timeline, budget, evaluation, and video and collateral materials. Teams pitch their comprehensive strategic plans to the client at the end of the semester. Prerequisite: COMM-337, COMM-346 and COMM-380. Restriction: Public Relations & Strategic Communication (BA). Permission: instructor.
COMM-420-011
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Eff Presntatn Skills/Pub Speak
Effective Presentation Skills and Public Speaking (3) There are few skills more necessary than the ability to cogently and persuasively present your ideas. This course provides students with the skills and the tools to present in front of groups large and small with special emphasis on public speaking, visual design, and the importance meeting the audience where they are. Prerequisite: COMM-310. Meets with COMM-620 008.
COMM-420-012
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Strategic Communication Mgmt
Strategic Communication Management (3) Provides practical and theoretical experience in strategically planning and managing the public relations process. Conceptual and analytical skills include understanding the management of people, resources and organizational processes. Includes leadership skills, budget and proposal development, decision making, ethical and organizational considerations, and managing in culturally diverse environments. Meets with COMM-642 001.

COMM-420 Topics in Mass Media Course Level: Undergraduate

Topics in Mass Media (3) (BJ, CS, PJ) (MS) Topics vary by section. Rotating topics in the analysis and working methods of specialized areas of mass media. Crosslist: COMM-620. Repeatable for credit with different topic. Restriction: minimum 2.5 GPA.

COMM-420-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Ident, Power & Misrepresentn
Identity, Power, and Misrepresentation (3) This course explores how systems of power including colonialism, imperialism, Orientalism, capitalism, racism, and heteropatriarchy affect media portrayals of groups with marginalized identities. It looks at why women are always fighting, crying, and competing for a man on reality television; why there is scarce coverage of poverty in the news media; and why people of color are increasingly bypassing traditional media and turning to social media to tell their stories.
COMM-420-003
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Engaging Digital Audiences
Engaging Digital Audiences (3) This course draws on user research, product management, and journalism. It studies online communities from Reddit to Capital Weather Gang to understand what makes them work, how users engage, and how to design for collaborative spaces. The class talks about what "audience engagement" really means; discusses how to measure and advocate for meaningful metrics that go beyond page views to capture the heart of journalistic value; and debates how publishers interact with social media platforms as well as how to better manage that relationship from both sides.
COMM-420-004
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Intro Media Entrepreneurship
Introduction to Media Entrepreneurship (3) This course introduces students to how individuals and/or news and media companies start new media products in the digital world. Students learn the basics of startups from the development of an idea and competitive analysis through the beginning of a business plan and project pitch.
COMM-420-005
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Digital Communicatn Analytics
Digital Communication Analytics and Certifications (3) Today's communications professionals are required to understand the role digital strategy plays for brands and individuals. This course prepares students to obtain Brandwatch certification and learn the theory and strategy of digital measurement platforms. Topics include using data to craft communications strategy, messaging, and campaigns. Prerequisite: COMM-301. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-006
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-007
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Game Design/Art Pipeline Prod
Game Design and Art Pipeline Production (3) This course serves as an introduction to game production and develops theoretical foundations, methods, and skills of building games. Students learn how contemporary computer games are constructed, applying standard techniques for developing ideas, testing prototypes, identifying assets, communicating design, and developing a small scale playable demo. Meets with GAME-601 002.
COMM-420-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
Section Title: Voice and Presentation Skills
Instructional Method: Online. Voice and Presentation Skills (3) This course teaches and refines vocal delivery. Students identify bad vocal habits such as nasality and sing-song delivery and replace them with a more authoritative yet natural-sounding delivery. Through individual coaching students study different techniques to vary their rate of speech, volume, pitch, and articulation. The course also covers how to combat nervousness, create elevator pitches, and improve public speaking across all communication professions. Meets with COMM-620 001.
COMM-420-001
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Reputation Management
Reputation Management (3) Global business executives have said corporate reputation is a more important measure of success than stock price or profitability. A good reputation offers competitive advantages, like the ability to charge premium prices. This course presents the framework of how reputation is created and the components of excellent reputation management. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 001.
COMM-420-002
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Storytelling w/Emerging Media
Storytelling with Emerging Media (3) Snapchat, Instagram, Facebook Live, VR, AR: digital storytellers have a wealth of new platforms at their disposal. This course is designed for students who are looking to collaborate and experiment with new tools and technology in the journalism landscape. Students explore the transition from old to new media through hands-on journalism projects in these spaces. They also examine case studies of media organizations navigating the new platforms, both successfully and not. Restriction: SOC majors.
COMM-420-003
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: The Sixties in America
The Sixties in America (3) Students dive into the culture, media, politics, and controversies of America in the 1960s, which was among the most turbulent decades in American history. To understand the Sixties and better understand America today, they journey through an era of intense cultural change, one defined by civil rights, black power, Vietnam, campus unrest, the generation gap, rock and roll, the sexual revolution, feminism, assassinations, and backlash. Restriction: SOC majors. Meets with COMM-620 002 HIST-449 001 HIST-649 001.
COMM-420-004
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 003.
COMM-420-005
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Taming Big Data
Taming Big Data (3) This course introduces algorithms and Big Data as social phenomena. Students learn how culture, economics, and politics influence them, and how in turn they shape our public and private lives. Students also learn how to conduct research about algorithms and Big Data, by using algorithms and Big Data. Restriction: SOC majors.
COMM-420-006
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Digital Communicatn Analytics
Digital Communication Analytics and Certifications (3) Today's communications professionals are required to understand the role digital strategy plays for brands and individuals. This course prepares students to obtain Brandwatch certification and learn the theory and strategy of digital measurement platforms. Topics include using data to craft communications strategy, messaging, and campaigns. Prerequisite: COMM-301. Restriction: Public Relations and Strategic Communication (BA). Meets with COMM-620 004.
COMM-420-007
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Designing Health Games
Designing Health Games (3) Health games are transforming health care. They are motivating people to improve their health, to develop new positive habits and lose damaging ones, and to strengthen their brains against aging. This course provides an overview of this rapidly evolving field and gives students concrete skills to apply to designing their own health games. Includes examination of social and neurological aspects of motivation, intersection of flow psychology and game design, and new opportunities from emerging sensor technology. Meets with COMM-620 005 HLTH-496 001.
COMM-420-008
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Immersive Filmmaking
Immersive Filmmaking (3) This course introduces students to the production of content for immersive media: virtual, mixed, and augmented reality. Students discover and experiment with the principles of immersive cinematography, spatial sound recording, and 360 montage. Students use 360 cameras, volumetric cameras, and motion capture systems and learn how to edit 360 videos, use game engines, and perform and apply motion capture to 3D characters. Prerequisite: COMM-331. Meets with COMM-620 006.
COMM-420-009
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Environ Science & Filmmaking
Environmental Science and Filmmaking (3) Today's environmental challenges require integrating scientific knowledge and media facility. This interdisciplinary course brings together faculty and students of environmental science and media production to tackle the issues of sustainable farming and climate change. Students develop field-research, documentary, and strategic communication skills. Students work in groups to design research projects using these skills and present their final products. Meets with COMM-620 007 ENVS-496 002 ENVS-696 002.
COMM-420-010
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Public Relations Agency
Public Relations Agency (3) This course functions as a PR agency with student teams working to respond to a RFP for a real-world client. Plans include a SWOT (strengths, weaknesses, opportunities, and threats) analysis, executive summary, situation analysis, competitor analysis, social media audit, key target audience profiles/influencers/key message points, strategies and tactics, expected storylines, media targets, timeline, budget, evaluation, and video and collateral materials. Teams pitch their comprehensive strategic plans to the client at the end of the semester. Prerequisite: COMM-337, COMM-346 and COMM-380. Restriction: Public Relations & Strategic Communication (BA). Permission: instructor.
COMM-420-011
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Eff Presntatn Skills/Pub Speak
Effective Presentation Skills and Public Speaking (3) There are few skills more necessary than the ability to cogently and persuasively present your ideas. This course provides students with the skills and the tools to present in front of groups large and small with special emphasis on public speaking, visual design, and the importance meeting the audience where they are. Prerequisite: COMM-310. Meets with COMM-620 008.
COMM-420-012
Term: Spring 2019 Regular Term
Course Level: Undergraduate
Section Title: Strategic Communication Mgmt
Strategic Communication Management (3) Provides practical and theoretical experience in strategically planning and managing the public relations process. Conceptual and analytical skills include understanding the management of people, resources and organizational processes. Includes leadership skills, budget and proposal development, decision making, ethical and organizational considerations, and managing in culturally diverse environments. Meets with COMM-642 001.