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COMMUNICATION

COMM-420 Topics in Mass Media Course Level: Undergraduate

Topics in Mass Media (3) (BJ, CS, PJ) (MS) Topics vary by section. Rotating topics in the analysis and working methods of specialized areas of mass media. Crosslist: COMM-620. Repeatable for credit with different topic. Restriction: minimum 2.5 GPA.

COMM-420-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Ident, Power & Misrepresentn
Identity, Power, and Misrepresentation (3) This course explores how systems of power including colonialism, imperialism, Orientalism, capitalism, racism, and heteropatriarchy affect media portrayals of groups with marginalized identities. It looks at why women are always fighting, crying, and competing for a man on reality television; why there is scarce coverage of poverty in the news media; and why people of color are increasingly bypassing traditional media and turning to social media to tell their stories.
COMM-420-003
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Engaging Digital Audiences
Engaging Digital Audiences (3) This course draws on user research, product management, and journalism. It studies online communities from Reddit to Capital Weather Gang to understand what makes them work, how users engage, and how to design for collaborative spaces. The class talks about what "audience engagement" really means; discusses how to measure and advocate for meaningful metrics that go beyond page views to capture the heart of journalistic value; and debates how publishers interact with social media platforms as well as how to better manage that relationship from both sides.
COMM-420-004
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Intro Media Entrepreneurship
Introduction to Media Entrepreneurship (3) This course introduces students to how individuals and/or news and media companies start new media products in the digital world. Students learn the basics of startups from the development of an idea and competitive analysis through the beginning of a business plan and project pitch.
COMM-420-005
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Digital Communicatn Analytics
Digital Communication Analytics and Certifications (3) Today's communications professionals are required to understand the role digital strategy plays for brands and individuals. This course prepares students to obtain Brandwatch certification and learn the theory and strategy of digital measurement platforms. Topics include using data to craft communications strategy, messaging, and campaigns. Prerequisite: COMM-301. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-006
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-007
Term: Fall 2018 Regular Term
Course Level: Undergraduate
Section Title: Game Design/Art Pipeline Prod
Game Design and Art Pipeline Production (3) This course serves as an introduction to game production and develops theoretical foundations, methods, and skills of building games. Students learn how contemporary computer games are constructed, applying standard techniques for developing ideas, testing prototypes, identifying assets, communicating design, and developing a small scale playable demo. Meets with GAME-601 002.
COMM-420-001
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Strat Comm & Content Creation
Strategic Communication and Content Creation (3) The sheer volume of content creation on social media is astounding. To stand out, communications professionals need to create meaningful and effective visual content that will hold the short attention spans of online audiences. This course introduces the non-designer to technological and theoretical aspects of content creation and visual storytelling. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 001.
COMM-420-002
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Digital Data for Strat Comm
Using Digital Data for Strategic Communication (3) All organizations craft messages and aim to understand the impact of their communication strategy. Listening to what their online publics are saying helps them do so effectively. This course introduces students to techniques of social and digital data analysis, and discusses the broader societal impacts of these technologies. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 002.
COMM-420-003
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Reputation Management
Reputation Management (3) Global business executives have said corporate reputation is a more important measure of success than stock price or profitability. A good reputation offers competitive advantages, like the ability to charge premium prices. This course presents the framework of how reputation is created and the components of excellent reputation management. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-620 003.
COMM-420-004
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Strategic Communication Mgmt
Strategic Communication Management (3) Provides practical and theoretical experience in strategically planning and managing the public relations process. Conceptual and analytical skills include understanding the management of people, resources and organizational processes. Includes leadership skills, budget and proposal development, decision making, ethical and organizational considerations, and managing in culturally diverse environments. Restriction: Public Relations & Strategic Communication (BA). Meets with COMM-642 001.
COMM-420-005
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Media Pitching Skills
Instructional Method: Hybrid. Media Pitching Skills and Certification (1) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Restriction: Public Relations and Strategic Communication (BA).
COMM-420-006
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Designing Health Games
Designing Health Games (3) Health games are transforming health care. They are motivating people to improve their health, to develop new positive habits and lose damaging ones, and to strengthen their brains against aging. This course provides an overview of this rapidly evolving field and gives students concrete skills to apply to designing their own health games. Includes examination of social and neurological aspects of motivation, intersection of flow psychology and game design, and new opportunities from emerging sensor technology. Restriction: SOC majors.
COMM-420-007
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Storytelling w/Emerging Media
Storytelling with Emerging Media (3) Snapchat, Instagram, Facebook Live, VR, AR: digital storytellers have a wealth of new platforms at their disposal. This course is designed for students who are looking to collaborate and experiment with new tools and technology in the journalism landscape. Students explore the transition from old to new media through hands-on journalism projects in these spaces. They also examine case studies of media organizations navigating the new platforms, both successfully and not. Restriction: SOC majors.
COMM-420-008
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Fundamentals of News Design
Fundamentals of News Design (3) Instruction and case studies examining how strong visual tools are used to enhance editorial excellence. A study of standards and trends, including consideration of the role content, culture, and technology play in shaping design practices at leading newspapers and Web sites. Introduction to principles of typography and information graphics. Meets with COMM-620 004.
COMM-420-009
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: The Design of Play
The Design of Play (3) This course develops foundations in theory and skills in understanding the social sciences of play. Students analyze, critique, and design interactive experience and games. The understanding and design of fun and play is informed by a variety of disciplines that include psychology, art, and science. Meets with GAME-600 001.
COMM-420-010
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Designing Health Games
Designing Health Games (3) Health games are transforming health care. They are motivating people to improve their health, to develop new positive habits and lose damaging ones, and to strengthen their brains against aging. This course provides an overview of this rapidly evolving field and gives students concrete skills to apply to designing their own health games. Includes examination of social and neurological aspects of motivation, intersection of flow psychology and game design, and new opportunities from emerging sensor technology. Meets with GAME-696 001.
COMM-420-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
Section Title: Voice and Presentation Skills
Instructional Method: Online. Voice and Presentation Skills (3) This course teaches and refines vocal delivery. Students identify bad vocal habits such as nasality and sing-song delivery and replace them with a more authoritative yet natural-sounding delivery. Through individual coaching students study different techniques to vary their rate of speech, volume, pitch, and articulation. The course also covers how to combat nervousness, create elevator pitches, and improve public speaking across all communication professions. Meets with COMM-620 001.