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COMM-437Public Relations Portfolio (3)
Course Level: Undergraduate
(PC) This course implements the skills, techniques, and strategies learned in previous public relations classes by giving students the opportunity to work with a real-world client. Specific deliverables are met that may include social media campaigns, events, product launches, public service announcements, websites, news releases, and media relations campaigns for clients who may be nonprofits, established organizations, and global entities. Usually offered every term. Prerequisite: COMM-337, COMM-346, COMM-380, public relations & strategic communication major, and minimum 2.5 GPA.