COMM-496 Selected Topics:Non-Recurring Course Level: Undergraduate
Selected Topics: Non-Recurring (1-6) Topics vary by section. Repeatable for credit with different topic. Restriction: minimum 2.5 GPA.
- Term: Spring 2018 Regular Term
- Course Level: Undergraduate
- Section Title: Media Pitching Skills
- Instructional Method: Hybrid. Media Pitching Skills and Certification (1) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Restriction: Public Relations and Strategic Communication (BA).