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COMMUNICATION

COMM-496 Selected Topics:Non-Recurring Course Level: Undergraduate

Selected Topics: Non-Recurring (1-6) Topics vary by section. Repeatable for credit with different topic. Restriction: minimum 2.5 GPA.

COMM-496-001
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Media Pitching Skills
Instructional Method: Hybrid. Media Pitching Skills and Certification (1) In this course students explore what makes a pitch newsworthy, how to build and maintain targeted media lists, write effective pitch emails, practice pitching skills, and how to monitor and evaluate earned media coverage. At the completion of the course students earn certification in CisionPoint. Restriction: Public Relations and Strategic Communication (BA).