You are here: Course Descriptions

COMMUNICATION

COMM-540 Social Mktng for Social Impact Course Level: 500-LEVEL Course

Social Marketing for Social Impact (3) (PC) This course explores the principles of social marketing, which is the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good. Students study consumer research techniques and definitions of social marketing, and analyze social marketing and strategic communication campaigns. Restriction: minimum 2.5 GPA.

COMM-540-001
Term: Fall 2018 Regular Term
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.
COMM-540-002
Term: Fall 2018 Regular Term
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.
COMM-540-001
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.
COMM-540-002
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.
COMM-540-003
Term: Summer 2018 Regular Term
Course Level: 500-LEVEL Course
Instructional Method: Online.
COMM-540-001
Term: Spring 2019 Semester
Course Level: 500-LEVEL Course
COMM-540-002
Term: Spring 2019 Semester
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.
COMM-540-003
Term: Spring 2019 Semester
Course Level: 500-LEVEL Course
Instructional Method: Online. Restriction: Strategic Communication (MA): Online.