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COMMUNICATION

COMM-596
Selected Topics: Non-recurring (1-6)

Course Level: Undergraduate/Graduate

Topics vary by section, may be repeated for credit with different topic. Prerequisite: minimum 2.5 GPA.

COMM-596
N01HB
COMMUNICATION
SUMMER 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Applied Political Communication

This is an introductory course for students interested in the practice of political communication in the world of Washington. The course covers a broad swath of public affairs and political advocacy, including the issues, goals, and strategies used by various players in making public policy and pursuing political office.

COMM-596
001
COMMUNICATION
FALL 2015

Course Level: Undergraduate/Graduate

Selected Topics: Non-recurring (1-6)

Strategic Communication in Advertising

This course explores advertising and its critical role in the strategic communication field. The course examines the principles behind effective advertising, the planning involved in advertising campaigns, the strategies used to reach target audiences, the creative process involved in producing an ad, and the art of creative briefs.