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COMMUNICATION

COMM-696
Selected Topics: Non-recurring (.5-6)

Course Level: Graduate

Topics vary by section, may be repeated for credit with different topic.

COMM-696
N01
COMMUNICATION
SUMMER 2015

Course Level: Graduate

Selected Topics: Non-recurring (.5-6)

Social Media Marketing

This course focuses on the social media skills entrepreneurs and others need to start and grow their media and communication businesses, from a theoretical framework to how to use media firsthand. The course is taught through case studies, guest speakers and comprehensive readings, and it covers the path from product development to market research and more.