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GOVERNMENT

GOVT-521
Topics in Campaign Management (1)

Course Level: Undergraduate/Graduate

Topics vary by section; may be repeated for credit with different topic. One-credit hour advanced workshops conducted by campaign professionals are offered in areas such as campaign media production and strategy; campaign fundraising; get-out-the-vote; and election analysis. Usually offered every term. Prerequisite: GOVT-110 or GOVT-620, and minimum 2.5 GPA.

GOVT-521
002
GOVERNMENT
SPRING 2014

Course Level: Undergraduate/Graduate

Topics in Campaign Management (1)

Survey Research

Focuses on using polling in campaigns. Rather than a "how to" polling course, it is a "how campaign professionals use polls" course. Includes outside speakers focused on how campaign managers, media consultants, etc., use polling for key decisions.

GOVT-521
003
GOVERNMENT
SPRING 2014

Course Level: Undergraduate/Graduate

Topics in Campaign Management (1)

Winning the Internet

How political campaigns and advocacy groups use the internet to change minds, influence elections, and impact real world outcomes. This practical course focuses on real-world applications and how to actually execute the strategies. The course covers early political propaganda, basic mass persuasion techniques (television, direct mail, field), then applies that basic theory to modern campaigning with digital tools and fancy targeting.

GOVT-521
001
GOVERNMENT
FALL 2014

Course Level: Undergraduate/Graduate

Topics in Campaign Management (1)

Big Data and Modern Campaign Challenges

The era of big data is changing the ways modern campaigns coordinate each aspect of voter communication. This course examines how the explosion of information and the channels of communication have both made it harder to get a campaign's message through to the right voters, yet also have become the key to coordinated targeting and communications efforts on campaigns.