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MGMT-396 Selected Topics:Non-Recurring Course Level: Undergraduate

Selected Topics: Non-Recurring (1-6) Topics vary by section. Repeatable for credit with different topic.

MGMT-396-002
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Record Co/Music Publishing Opr
DIY: Record Company and Music Publishing Operations for Independent Artists and Writers (3) This course explores how record companies and music publishing companies are run, forecast their revenues, and control their expenses. As a learning lab, students participate in the operation of Second District Records and ATA Records. Students also research and investigate resources that are available to independent artists and writers to exploit their creations through both traditional and non-traditional companies catering to the distribution, marketing, promotion and sale of music. Students also study how the conversion from analog to digital has changed the landscape for recording artists and songwriters. Prerequisite: MGMT-301, and MGMT-302 or MGMT-303 or MGMT-305.
MGMT-396-003
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Entertainment Marketing
Entertainment Marketing (3) This course provides students with an in-depth understanding of the importance of and elements of marketing products in the entertainment business. Students learn how to develop marketing plans and how to target audience demographics, the importance of branding and strategic partnerships, and building customer relationships within the entertainment industry.
MGMT-396-004
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Record Co/Music Publishing Opr
DIY: Record Company and Music Publishing Operations for Independent Artists and Writers (3) This course explores how record companies and music publishing companies are run, forecast their revenues, and control their expenses. As a learning lab, students participate in the operation of Second District Records and ATA Records. Students also research and investigate resources that are available to independent artists and writers to exploit their creations through both traditional and non-traditional companies catering to the distribution, marketing, promotion and sale of music. Students also study how the conversion from analog to digital has changed the landscape for recording artists and songwriters. Prerequisite: MGMT-301, and MGMT-302 or MGMT-303 or MGMT-305.
MGMT-396-005
Term: Spring 2018 Regular Term
Course Level: Undergraduate
Section Title: Corporate Entrepreneurship
Travel Dates: March 9 - March 18, 2018. Travel Location: Bergen, Norway. Corporate Entrepreneurship (3) This course provides students with experiential learning in the global dimensions of corporate entrepreneurship, broadly understood as innovation within business organizations. The course investigates the methods and tools companies employ to promote idea generation, opportunity recognition, new product development, technology commercialization, and business model innovation. Students travel to Bergen, Norway during spring break. Grading: A-F only. Permission: instructor.