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MARKETING

MKTG-300 Principles of Marketing Course Level: Undergraduate

Principles of Marketing (3) An introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Students develop their business writing skills and learn through writing an integrated market analysis assignment. AU Core Integrative Requirement: Written Communication and Information Literacy II. Prerequisite: ECON-150 or ECON-200 and completion of Written Communication and Information Literacy I requirement. Restriction: Registration not allowed in both MKTG-300 and MKTG-250. Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250.

MKTG-300-001
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-003
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-004
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-007
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-008
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-009
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-010
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
MKTG-300-002
Term: Summer 2018 Regular Term
Course Level: Undergraduate
MKTG-300-001
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-002
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-003
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-004
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-005
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-006
Term: Spring 2019 Semester
Course Level: Undergraduate

MKTG-300 Principles of Marketing Course Level: Undergraduate

Principles of Marketing (3) Introduction to marketing decision making in business and nonprofit organizations. Particular attention is devoted to analysis of customer needs; segmenting markets; and developing product, promotion, pricing, and distribution strategies. Relationships between consumers, business, and government are explored. Prerequisite: ECON-150 or ECON-200. Restriction: Registration not allowed in both MKTG-300 and MKTG-250. Note: Students may not receive credit toward a degree for both MKTG-300 and MKTG-250.

MKTG-300-001
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-003
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-004
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-007
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-008
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-009
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-010
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-300-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
MKTG-300-002
Term: Summer 2018 Regular Term
Course Level: Undergraduate
MKTG-300-001
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-002
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-003
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-004
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-005
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-300-006
Term: Spring 2019 Semester
Course Level: Undergraduate