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MARKETING

MKTG-301 Consumer Behavior Course Level: Undergraduate

Consumer Behavior (3) Study of marketing, psychology, sociology, and cultural anthropology to determine motivations for product purchases. A multimedia approach is used to illustrate the use of behavioral science theory to create new products and promotional campaigns. Students learn to analyze consumer decisions for products or services and to determine effectiveness of information provided by government and charitable organizations. Prerequisite: MKTG-300 or MKTG-250.

MKTG-301-001
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-301-001
Term: Spring 2018 Regular Term
Course Level: Undergraduate
MKTG-301-002
Term: Spring 2018 Regular Term
Course Level: Undergraduate
MKTG-301-003
Term: Spring 2018 Regular Term
Course Level: Undergraduate
MKTG-301-001
Term: Summer 2018 Regular Term
Course Level: Undergraduate
Instructional Method: Online.