You are here: Course Descriptions

MARKETING

MKTG-302 Marketing Research Course Level: Undergraduate

Marketing Research (3) Study of research tools used to aid marketing decision making. Considers definition of research problems, selection of projects, and analysis of data. Execution of a consumer survey is a major component of the course. Students use computers to analyze research data. Prerequisite: MKTG-300 or MKTG-250, and STAT-204.

MKTG-302-001
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-302-002
Term: Fall 2018 Regular Term
Course Level: Undergraduate
MKTG-302-001
Term: Spring 2019 Semester
Course Level: Undergraduate
MKTG-302-002
Term: Spring 2019 Semester
Course Level: Undergraduate