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MARKETING

MKTG-762 Integrated Mrktg Communication Course Level: Graduate

Integrated Marketing Communication (3) Survey of issues and techniques in integrated marketing communication (IMC). The course covers foundation issues, general strategic issues, and specific IMC vehicles and techniques. Includes the role of the "brand" in IMC, the role of consumer behavior, setting objectives, creative planning and implementation, media planning, advertising, sales promotion, sponsorship, and campaign effectiveness. Prerequisite: MKTG-612 or MKTG-632 (may be taken concurrently).

MKTG-762-020
Term: Fall 2018 Regular Term
Course Level: Graduate
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
MKTG-762-020
Term: Spring 2018 Regular Term
Course Level: Graduate
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.
MKTG-762-021
Term: Spring 2018 Regular Term
Course Level: Graduate
Instructional Method: Online. Restriction: Business Administration (MBA): Online or Analytics (MS): Online.