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Record Executive Traces Evolution of Music Industry in Digital Age

By Laura Herring

Steve Greenberg

Steve Greenberg, SIS/BA '82, founder and CEO of S-Curve Records, spoke about the evolution of the music industry in the digital age at the Alan Meltzer CEO Leadership Speaker Series.

When Steve Greenberg, SIS/BA '82, got his start in the music industry, record sales and radio time were the driving factor in financial success. Now, more than 20 years later, the digital age has taken the industry by storm, online streaming and viral promotion determine the success of a new song, a new artist.

"The industry has gone from passive input based on radio listeners determining what's a hit to artists reaching No. 1 without ever being on the air," he said. "The new model is all about making [listeners] passionate and making them want to share the music."

Greenberg shared his first-hand insights into the inner workings of the digital age of music and how he's kept his company on the cutting edge of the music industry in the 21st century and where they'll go from here as the keynote speaker at Kogod's annual Alan Meltzer CEO Leadership Speaker Series on November 12, 2013.

"We're still experimenting and trying new things," Greenberg said. "There are definitely still a lot of challenges to be faced in the future. I don't have all the answers yet but I'm hopeful someone will find them."

Alan Meltzer CEO Leadership Speaker Series Fall 2013—Steve Greenberg from Kogod School of Business on Vimeo.