What is public communication?
It's at the heart of our economy, society, and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes.
It's a field built on ideas and images, persuasion and information, strategy and tactics. No policy or product can succeed without a smart message targeted to the right audience in creative and innovative ways. The ability to communicate strategically is what our programs in the School of Communication are all about.
American University School of Communication has been named one of the top three best schools for public relations.
Over the past two years, PRWeek Magazine gave SOC's MA in Strategic Communication (2013) and SOC's BA in Public Communication (2014) the second-highest honor in the Best PR Education Program of the year category.
12:00-13:00 Welcome lunch
13:00-14:30 One-on-one sessions for prospective students
14:30-17:00 Track presentations
SOC Students share their favorite experiences learning and doing communications work at AU!
(Adjacent to Reagan National Airport)
2231 Crystal Drive, #1000 10th Floor
Arlington, VA 22202
WHY CHOOSE SOC?
GAINING REAL EXPERIENCE, BUILDING A NETWORK
A RECORD OF SUCCESS
Presenter: Benjamin Stokes
City planning can benefit from gamification on many levels.
Presenter: Lindsay Grace
Text description of Education track.
Presenter: Robert Hone
Text description of the Health track.
Presenter: Chris Totten
Text description of Museums track.
In this session, we run through the heuristics for converting educational games and simulations from the controlled environments of academic researchers to the rigor and pragmatics of product-based solutions in non-game organizations. These observations were collected from an ongoing research and implementation practice collaboration between the top-ranked Deloitte consultancy and the Princeton Review ranked American University game research community.