You are here: Crisis Communication: Managing the First 72 Hours

Crisis Communication: Managing the First 72 Hours

New SOC one-day course: Master the crisis communication skills that can make you an invaluable asset to any PR team. 

Crises hit every type of institution from corporations to government agencies to non-profits. How those organizations respond can mean the difference between their success or failure. Communication professionals who possess the knowledge and experience to skillfully and ethically manage such crises are among the most sought-after in the industry. This course helps you develop that expertise, teaching you how to respond effectively to emergencies and leading you through a crisis simulation.

Class date: Friday, October 5, 2018 12:00 - 5:00 pm (Lunch is provided with registration.)

Location: American University School of Communication, Don Myers Technology and Innovation Building (DMTI 117) 4400 Massachusetts Ave, NW, Washington, DC 20016

Apply: Contact with "Crisis Comm Certification" in the title.

Application Deadline: September 24

Dominos falling

Questions about the course?

Contact Dina Martinez
Professorial Lecturer
Associate Division Director,
Public Communication

Contact Dina Martinez


Taught by seasoned strategic communicator Corinne Hoare, this hybrid (on-campus/online) class covers these essentials:

  • Execute effective crisis communication strategies and tactics in a high-pressure situation
  • Communicate messages to targeted audiences through traditional and social media platforms
  • Prepare and deliver on-camera media training
  • Analyze and apply best practices in current crisis communications cases


$750 - Non-Credit Working professional
$595 - Non-Credit Alumni
$1,708 - for credit*

*AU Students are required to take this course for credit.

Frequently Asked Questions

Submit an email to with "Crisis Comm" in the subject line and we will follow up with instructions on how to apply.  NOTE: You must have an undergraduate degree in order to be accepted.

You may take this course for credit or non-credit. Once you complete the course you may request a transcript from American University at Credit courses are designed for students who are interested in earning college credits toward a degree or certificate. Non-credit courses are not applicable toward a degree.

After you have enrolled and completed the course, AU will not be able to switch your course from non-credit to credit.  

If you plan to take the course for credit, then an unofficial transcript from your undergraduate institution is required. Please send your unofficial transcript to after submitting your application.  

Once your application has been received and accepted, the School of Communication will register you for the course, and you will receive confirmation via email.

Payments to your student account are accepted online through the Eagle Service link.

This payment option is available on the myAU Portal.

You will be provided with an AU ID you can use to log in to the AU Portal through

Step-by-step instructions for how to make an online payment.

Please send an email to with contact information for your company and/or a financial guarantee letter to arrange billing.

There is a charge to park on campus Monday through Friday between the hours of 8 a.m. and 5 p.m. Daily and hourly passes can be purchased for the surface lot on the East Campus, the School of International Service, and the Katzen Arts Center. You can find parking information, as well as the location of the McKinley Building, on the campus parking map.

Class will be held in a room with computers. If you prefer, you may bring your own laptop.  

Other questions?

Contact with "Crisis Comm" in the subject line.