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Social Media Analytics/Meltwater Certification

In the competitive field of strategic communication and public relations, understanding how to interpret and leverage digital analytics is a critical skill for success. Savvy PR professionals use analytics to monitor social media, develop communication plans and craft compelling content to effectively convey their message.

“Social Media Analytics + Meltwater Certification Class,” a brand-new one-credit course, lets you explore digital analytics in social media and use that data to craft better content and more effective deployment strategies through real-time simulation. The class is geared toward current PR professionals, as well as those looking to enter the field, and delivers access to skills that can give you the edge to succeed.

Students will work independently online to engage with content before the first class and then come to campus to participate in a half-day, intensive seminar.

Class date: Friday, November 9, 2018 8:30 am - 2:00 pm (Morning coffee and lunch are provided with registration.)

Location: American University School of Communication, Don Myers Technology and Innovation Building (DMTI 117) 4400 Massachusetts Ave, NW, Washington, DC 20016

Apply: Contact with "Media Analytics" in the title.

Application Deadline: October 29

Fingers pointing to graphs and pie charts

Questions about the course?

Contact Dina Martinez,
Senior Professorial Lecturer,
Associate Division Director;
Public Communication

Contact Dina Martinez


Taught by veteran strategic communicator Jason Mollica, this hybrid (on-campus/online) class covers these essentials:

  • The basic tools and techniques to analyze digital communications
  • How digital research can shape an overall strategic plan
  • Best practices to grow and sustain brand relationships
  • Real-time Meltwater dashboard development and feedback

Integrated into the course, which can be taken either for credit or non-credit, is the ability to earn a Meltwater Certification. Prior to the in-person session, students will need to complete the online Meltwater training and earn Meltwater certification. (Example)


$750 - Non-Credit Working professional
$595 - Non-Credit Alumni
$1,708 - for credit*

*AU Students are required to take this course for credit.

Frequently Asked Questions

To apply for this course, please email with "Media Analytics" in the subject line and we will follow up with instructions on how to apply.  

Note: You must have an undergraduate degree in order to be accepted. 

You may take this course for credit or non-credit. Once you complete the course you may request a transcript from American University at

Credit courses are designed for students who are interested in earning college credits toward a degree or certificate. Non-credit courses are not applicable toward a degree.

After you have enrolled and completed the course, AU will not be able to switch your course from non-credit to credit.  

Once your application has been received and accepted, the School of Communication will register you for the course, and you will receive confirmation via email.

Payments to your student account are accepted online through the Eagle Service link.

This payment option is available on the myAU Portal.

You will be provided with an AU ID you can use to log in to the AU Portal through

Step-by-step instructions for how to make an online payment.

Please send an email to with contact information for your company and/or a financial guarantee letter to arrange billing.

There is a charge to park on campus Monday through Friday between the hours of 8 a.m. and 5 p.m. Daily and hourly passes can be purchased for the surface lot on the East Campus, the School of International Service, and the Katzen Arts Center. You can find parking information, as well as the location of the McKinley Building, on the campus parking map.

Class will be held in a room with computers. If you prefer, you may bring your own laptop.  

Other questions?

Contact with "Media Analytics" in the subject line.