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SOC at SXSW 2018

South by Southwest 2018

The School of Communication had both faculty and student representation at the South by Southwest (SXSW) conference and festivals, one of the most prestigious showcases in the nation for the interactive media, film, and music industries, which took place in Austin, Texas, from March 9 - 18.

Dr. Patricia Aufderheide, university professor and founder of the Center for Media & Social Impact based in the School of Communication, attended as a member of the press.

Charlotte Prud'Homme, an MA candidate in the Global Media program, presented her "Photo Essay on Urban Farming and Sustainability in the Nation's Capital" as part of the Urban Farming/Food Security section of the event. This marks the second year in a row that SOC faculty and students have made an impact at the event.

Last year several members of the Game Lab helped lead the conversation on persuasive play.

Aufderheide published four reports about the events at SXSW on a variety of topics. 

Beyond FOMO at #SXSW2018: The Eclectic Documentary Agenda 

In this article posted on the International Documentary Association's website, Aufderheide writes about her observations of the film scene and provides a general overview of this year's SXSW. She discusses the documentaries that she saw and what stuck out about them, the awards, and emerging media. 

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Diversity Begins to Scale at SXSW 

Aufderheide, in an article posted to the Center for Media & Social Impact (CMSI), discusses how SXSW took on issues and contention points of diversity. She brings up highlights of discussions had about gender and race as well as what diversity meant at SXSW. 

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Platform Anxiety at SXSW 

Anxious about security and privacy on your social media? On CMSI, she also posted a story about social media platforms and related discussions at SXSW. She pulls in quotes from Reddit CEO Steve Huffman, Evernote founder Phil Libin, and other notable figures within the tech/social media industries. 

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The Stark Reality for Documentary Makers at SXSW 

Wondering about the trends in documentary filmmaking? Aufderheide writes about some of the trends she noticed at SXSW, ranging from digital realities to movies about artificial intelligence. 

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