Bianca Prade is an Executive Vice President and Deputy General Manager of Edelman’s Corporate and Advisory Services team in Washington, DC. Her team provides companies and organizations strategic counsel specific to reputation matters, brand storytelling, financial special situations, internal employee experience, organizational transformation, and navigating and planning for crisis and incident response.
Bianca specializes in helping clients prepare for, navigate and overcome critical areas of risk, issues and crises. Client have included PepsiCo, the NFL, Gillette, Pfizer, IBM and the Andrew W. Mellon Foundation. Bianca’s crisis and issues management experience includes leading communications strategy for product issues, brand positioning, high-profile litigation disputes, and government investigations. Additionally, Bianca has helped clients develop ESG and CSR programs, has worked with companies and their senior executives on corporate positioning and executive visibility, and has counseled companies on diversity and inclusion.
Bianca’s work has led to several awards, including the Holmes Report 2017 Crisis in a PR Campaign, PR Newswire's 2013 Earnies Awards and PR News' Social Media Icon Awards for 2013. Her body of work has also won Pollie Awards from the American Association of Political Consultants in 2011 for best use of social media and Twitter for the “Clean Coal Technology. It Works.” campaign and in 2012 and 2013 for digital advocacy efforts on federal legislation and regulation. In 2011, she was named to PR Week’s “40 Under 40: Ones to Watch” list.
Prior to Edelman, Bianca served as Senior Vice President of SKDKnickerbocker’s strategic communications practice. Her work focused on providing strategic communications advice for Fortune 500 companies, non-profits, philanthropic organizations and labor unions with an emphasis on storytelling using digital platforms.
Bianca is also currently serving as an adjunct professor at American University, teaching graduate level classes on strategic communications. She graduated with a B.A. in English from the University of Maryland at College Park and an M.A. in interactive communications from American University. Bianca has also completed the Leadership for Extraordinary Performance Program and the University of Virginia’s Darden School of Business.
SPEX-620 Prof Ethics & Proj Leadership
SPEX-630 Client Comm & Prof Consulting
SPEX-670 Project Cost-Benefit Analysis
COMM-644 Writing for Strategic Comm