Vice President, Communication
Terry Flannery has worked in higher education marketing for three decades. As American University's first vice president of communication, she established a full communications and marketing organization. Dr. Flannery's team developed the KNOW/WONK campaign to establish AU's distinctive brand position and build support for the university's strategic goals. Since the campaign launched in 2010, the university's yield rate for first-year enrollment, the share of students who identify AU as their first choice, and alumni engagement have all risen significantly.
Dr. Flannery's oversees AU publications, media and public relations, web communications and digital media, and marketing and brand strategy. She leads a campus-wide committee that redesigned AU's award-winning website, robust social media presence, and mobile access. Her team has redesigned American, the university's flagship magazine, and developed a digital companion to the print edition.
Before joining AU, Dr. Flannery built a nationally recognized marketing and communications program at the University of Maryland as assistant vice president. She led the team that created the "Fear the Turtle" campaign, which elevated the university's profile internationally and improved engagement with students, alumni, donors, and partners.
Dr. Flannery serves in leadership roles in several national associations. For the Council for the Advancement and Support of Education (CASE), she serves on the Board of Trustees and chairs the Communications Commission. She has also served as the Chair of the American Marketing Association Symposium for the Marketing of Higher Education, the largest annual gathering of higher education marketing professionals in the world.
Dr. Flannery is a frequent speaker and consultant for higher education institutions and associations. She holds a B.A. in English and a master's and Ph.D. in College Student Personnel Administration, all from the University of Maryland.