Media and Public Relations
Media and Public Relations advises campus offices, departments, and schools on media relations, public relations, and communication strategies. We secure top-tier news coverage for the university, with emphasis on faculty research and scholarship, academic strengths, and university initiatives.
We focus on strategically placing AU experts and research in targeted media outlets—identifying and facilitating opportunities to enhance our institutional reputation, influence public discourse, and increase visibility among peers and stakeholders. We write media advisories, pitch stories to reporters, arrange media interviews, and plan and manage news conferences. We also identify timely news hooks that take advantage of breaking news to showcase AU’s expertise and achievements.
Media and Public Relations upholds the university’s brand reputation by monitoring AU’s print and online press coverage and managing crisis communication strategies.