When a brand becomes a verb, you know it's arrived.
"Should we Uber there?" is quickly replacing "Let's grab a
cab" in America's transportation lexicon. As digital marketing program manager
of the ride-sharing app, Alex Priest, Kogod/BSBA '11, helps ensure that the
company keeps its foot on the gas. Priest is responsible for managing and
growing Uber's social marketing and email teams on a global level—no small task
for a company with more than 4,000 employees that offers its service in
300-plus cities in 58 countries on six continents.
Like so many revolutionary inventions, the idea at Uber's
core is relatively simple. Anyone with a nice enough car (standards vary by
city) and a clean record (behind the wheel and otherwise) can become a driver.
When someone wants a ride, the app connects him or her with a nearby driver,
and Uber takes a cut of the fare.
Wall Street is very bullish on that cut. In July—a month after the company's one millionth driver-partner Ubered his first customer around Sacramento—the company was valued at more than $50 billion.