Skip to main content
Expand AU Menu

Communications

Can Augmented Reality Build Stronger Cities?

Pokemon Go

American University's Center for Media & Social Impact (CMSI) and Game Lab have announced a new research grant led by faculty member Benjamin Stokes. The new grant is an unusual joint venture between Knight Foundation and Niantic, Inc., and will investigate how augmented reality and games like Pokémon GO can be leveraged to build future cities that are stronger, smarter and healthier. The game has experienced a resurgence in use after its initial explosion in mid-2016. Stokes and his team will examine how five cities are repurposing the game. Through a combination of in-depth qualitative and quantitative data collection, the project will consider two guiding research questions:

How did five cities repurpose Pokémon GO, including to deepen a sense of place or enliven civic life? What was the range of impact?

For the future of cities, what do these experiments raise in terms of big picture provocations, strategies, and questions?

The research, already underway, will include in-depth interviews and onsite visits to several cities for Pokémon GO partnership events, including Akron, Ohio; San Jose, California; Charlotte, North Carolina; Boston, Massachusetts; and Philadelphia, Pennsylvania.

The research findings will be published in an open-source white paper in 2018, as well as a series of blog posts. Findings from the research will also be presented at conferences with city leaders and scholars.

“Pokémon GO seemingly is a straightforward game, but there is some surprising complexity in how social interaction happens around it and how the game might intersect with the local civic organizations. It is opening up some really big questions about the future of cities and I think that is exciting,” said Stokes.

Niantic Inc., creators of hit augmented reality games Pokémon GO and Ingress, and the John S. and James L. Knight Foundation and have formed a multi-year partnership to investigate civic engagement in local communities around the United States through augmented reality and playful experiences. Knight Foundation is a national organization that invests in the success of cities, while Niantic’s core values revolve around using technology to encourage players to go outside, explore, exercise and meet new people.

“At the Center for Media & Social Impact, we are constantly interested in, and engaged with, understanding the role of civic, community storytelling in fostering public engagement with issues that matter. We’re thrilled with this innovative new work and anxious to build upon it in future efforts with Benjamin,” said Caty Borum Chattoo, director of the Center for Media & Social Impact.

This collaboration will play out at community events in several cities, including in “Open Streets” events. These events temporarily close the streets to traffic so people can use them for walking, bicycling, dancing, playing and socializing. City assets from parks to libraries will also be used to bring together people of diverse backgrounds and build a sense of shared community.