Department of Marketing
Ph.D. in business from the University of Florida, an MBA from the Indian Institute of Management, and a BS in economics from the University of Calcutta.
Professor Mitra teaches marketing management, consumer behavior, and marketing research. Her research focuses on consumer perceptions of marketing information such as advertising, nutritional labeling, and other mandatory disclosures, and their public policy implications. She has published scholarly articles in the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Marketing Letters and Journal of Business Research. Two of her articles in the Journal of Consumer Research won awards from the Association of Consumer Research. She serves as a Visiting Scientist at the US Food and Drug Administration’s Center for Science and Applied Nutrition, and is involved in FDA-sponsored studies that examine consumer use of nutrition information on food labels.