Back to top

Photograph of Elicia John

Elicia John Assistant Professor Department of Marketing

Elicia John
KSB | Marketing
Kogod School of Business T11
Elicia John is a behavioral data scientist and currently serves as an assistant professor of marketing at American University and adjunct researcher at the RAND Corporation. Her research focuses on behavioral interventions and public policy analysis that promote consumer well-being and diversity, equity, and inclusion. She is a mixed methods researcher using both quantitative methods and behavioral experiments.

Additionally, Elicia has over ten years of work experience as a data scientist and technology analyst supporting public, private, and non-profit sector organizations. In these positions, she used advanced analytics to improve business operations and drive effective policy and strategy. Elicia holds Doctor of Philosophy and Master of Science degrees in Management (Behavioral Marketing and Decision Making) from UCLA, a Master in Public Policy degree from Harvard University, and a Bachelor of Science degree from the University of Maryland, College Park in engineering.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.


Spring 2024

  • MKTG-300 Principles of Marketing

  • MKTG-300 Principles of Marketing

  • MKTG-300 Principles of Marketing

Fall 2024

  • MKTG-250 Marketing & Business for Comm

  • MKTG-396 Selected Topics:Non-Recurring: Public Policy and Marketing