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Photograph of John Swasy

John Swasy Associate Prof Emeritus Department of Marketing

B.S. and M.B.A., Penn State University; Ph.D., University of California, Los Angeles

Professor Swasy’s interests include consumer behavior and information processing with a focus on direct-to-consumer advertising (DTCA) for prescription drugs. His other research interests include market leadership claims, consumer skepticism and persuasion processes. For over a decade he has worked with social scientists at the Division of Drug Marketing, Advertising and Communications, FDA on the design, conduct, and analysis of research. The purpose of these studies is to better understand processing of risk and benefit information, and thereby better inform regulatory policy regarding the promotion of prescription drugs to consumers via direct-to-consumer advertising and other means. Prior to the DTCA work he was co-investigator on a NIAAA grant that examined the health warning labels for alcoholic beverages. Recent Publication: “Randomized Trial of Risk Information Formats in Direct-To-Consumer Prescription Drug Advertisements” Medical Decision Making (forthcoming). Professor Swasy’s work has appeared in scholarly journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy and Marketing, and Journal of Advertising.
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