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Photograph of Sarah Mady

Sarah Mady Sr Professorial Lecturer Department of Marketing

Ph.D., Old Dominion University; MBA, Old Dominion University; BSBA, Alexandria University, Egypt

Sarah Mady is senior professorial lecturer in the Kogod School of Business at American University. Dr. Mady’s research and teaching interests are in the areas of organizational adaptations to international environmental factors such as animosity, consumer acculturation, intercultural accommodations, and targeted marketing, with an emphasis on the service sector. Dr. Mady has published in the International Marketing Review, Journal of Services Marketing, Journal of Business and Industrial Marketing, Journal of Personal Selling & Sales Management, and Journal of Euromarketing. She is an active member of the Academy of Marketing Science and its annual conference, as well as a member of the American Marketing Association. Dr. Mady teaches a plethora of undergraduate courses including Business 1.0, Principles of Marketing, Marketing and Business for Communication, International Marketing, Fundamentals of International Business and Cultural Environment of International Business. She has also taught the International Dimensions in Management course at the graduate level as well as the online MBA immersion courses.
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Spring 2021

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

Fall 2021

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • KSB-100 Business 1.0

  • MKTG-250 Marketing & Business for Comm