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Photograph of Sarah Mady

Sarah Mady Senior Professorial Lecturer Department of Marketing

Ph.D., Old Dominion University
MBA, Old Dominion University
BSBA, Alexandria University, Egypt

Sarah Mady is senior professorial lecturer in the Kogod School of Business at American University.
Dr. Mady’s research and teaching interests are in the areas of multinationals' adaptations to international environmental factors such as animosity, consumer acculturation, intercultural accommodations, ethics, and targeted marketing, with an emphasis on the service sector. Dr. Mady has published in the Journal of International Marketing, International Marketing Review, Journal of Services Marketing, Journal of the Association for Consumer Research. Journal of Business and Industrial Marketing, Journal of Personal Selling & Sales Management, and Journal of Euromarketing. She is an active member of the Academy of Marketing Science and its annual conferences, as well as a member of the American Marketing Association.
Dr. Mady teaches a plethora of graduate and undergraduate courses including Business 1.0, Marketing and Business for Communication, International Marketing, and Cultural Environment of International Business. She also teaches Services Marketing in the M.S. Marketing program and has taught the International Dimensions in Management course at the graduate level. Additionally, she leads several online MBA immersion courses with an international experiential travel component.
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Spring 2024

  • IBUS-301 International Marketing

  • IBUS-394 Comm Service Learning Project: International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • KSB-100 Business 1.0

  • MKTG-657 Service Marketing

Fall 2024

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • KSB-111 Purpose of Business

  • MKTG-250 Marketing & Business for Comm