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Photograph of Sarah Mady

Sarah Mady Sr Professorial Lecturer Department of Marketing

Degrees
Ph.D., Old Dominion University
MBA, Old Dominion University
BSBA, Alexandria University, Egypt

Bio
Sarah Mady is senior professorial lecturer in the Kogod School of Business at American University.
Dr. Mady’s research and teaching interests are in the areas of multinationals' adaptations to international environmental factors such as animosity, consumer acculturation, intercultural accommodations, ethics, and targeted marketing, with an emphasis on the service sector. Dr. Mady has published in the Journal of International Marketing, International Marketing Review, Journal of Services Marketing, Journal of Business and Industrial Marketing, Journal of Personal Selling & Sales Management, and Journal of Euromarketing. She is an active member of the Academy of Marketing Science and its annual conference, as well as a member of the American Marketing Association.
Dr. Mady teaches a plethora of undergraduate courses including Business 1.0, Marketing and Business for Communication, International Marketing, and Cultural Environment of International Business. She also teaches Services Marketing in the M.S. Marketing program and has taught the International Dimensions in Management course at the graduate level. Currently, she leads several online MBA immersion courses with an international experiential travel component.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

Spring 2022

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • KSB-100 Business 1.0

  • MKTG-657 Service Marketing

Fall 2022

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • MKTG-250 Marketing & Business for Comm