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Photograph of Sarah Mady

Sarah Mady Senior Professorial Lecturer Marketing

Degrees
Ph.D., Old Dominion University
MBA, Old Dominion University
BSBA, Alexandria University, Egypt

Favorite Spot on Campus
The Quad on a sunny day
Bio
Sarah Mady is senior professorial lecturer in the Kogod School of Business at American University.

Dr. Mady’s research and teaching interests are in the areas of multinationals' adaptations to international environmental factors such as animosity, consumer acculturation, intercultural accommodations, consumer vulnerability, and targeted marketing, with an emphasis on the service sector. Dr. Mady has published in the Journal of International Marketing, International Marketing Review, Journal of Services Marketing, Journal of the Association for Consumer Research. Journal of Business and Industrial Marketing, Journal of Personal Selling & Sales Management, and Journal of Euromarketing. She is an active member of the the American Marketing Association and its Marketing and Public Policy annual conference.

Dr. Mady teaches a plethora of graduate and undergraduate courses including Purpose of Business, Marketing and Business for Communication, International Marketing, and Cultural Environment of International Business. She also teaches Services Marketing in the M.S. Marketing program and has taught the International Dimensions in Management course at the graduate level. Additionally, she leads several online MBA immersion courses with an international experiential travel component.

Professor Mady has been presented the following awards at Kogod, including:
American University Outstanding Service Award (2023)
Kogod Undergraduate Professor of the Year (2025)
Kogod Faculty Award for Outstanding Teaching (2017, 2021, 2022, 2023, 2024)
Kogod Faculty Award for Outstanding Service (2022, 2023, 2024).
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Teaching

Fall 2024

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • KSB-111 Purpose of Business

  • KSB-194 Comm Service Learning Project: Purpose of Business

  • MKTG-250 Marketing & Business for Comm

Spring 2025

  • IBUS-301 International Marketing

  • IBUS-401 Cultural Envir of Int Business

  • MKTG-657 Service Marketing