Area of Expertise
Marketing, "up to" claims in advertising, the FDA, consumer disclosures, food labeling, Nutrition Facts panel
Professor Hastak has published extensively in scholarly marketing publications including the Journal of Consumer Research, Journal of Public Policy Marketing, Journal of Advertising, Journal of Business Research,and Psychology Marketing. He is a recipient of the Thomas C. Kinnear award for the best article published in the Journal of Public Policy Marketing for the period 1999-2001. He has served as a consultant to a number of federal agencies including the Federal Trade Commission, the Food and Drug Administration, and the U.S. Department of Justice. He currently serves on the editorial board of the Journal of Public Policy Marketing. Professor Hastak has formerly served as chair of the Marketing Department, and has previously taught at the University of Illinois, Urbana-Champaign.