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Wendy Boland

Associate Dean of Graduate Programs, KSB Department of Marketing

Professor Boland joined the Marketing Department at Kogod in the fall of 2008 after receiving her Ph.D. in Marketing from the University of Arizona. Her research focuses on consumer decision making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers. Her work has been published in several journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Business Research, and Appetite. Professor Boland’s teaching interests include consumer behavior, principles of marketing, marketing research, and marketing policy. In addition, she serves as the faculty director of the Behavioral Research Lab and the faculty advisor to the Graduate Marketing Club. Prior to receiving her Ph.D., Professor Boland worked as an auditor for a large public accounting firm.

Degrees

Ph.D. in Marketing, University of Arizona; M.B.A., University of Massachusetts; B.S.B.A. in Accounting, Bucknell

Office
KSB - Acad Progs - Graduate
Kogod - 110
Tuesday and Friday: 10:15-11:30am; or by appointment
Contact Info
(202) 885-1976

Send email to Wendy Boland

For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.

Scholarly, Creative & Professional Activities

Selected Publications

Boland, Wendy Attaya, Paul M. Connell, and Beth Vallen (2013), “Time of Day Effects on the Regulation of Food Consumption After Activation of Health Goals,” Appetite, 70, 47-52.

Mason, Marlys J., John. F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyam Rangan, and Zhiyang Yang (2013), “Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions, and Research Directions,” Journal of Business Research, 66 (8), 1235-1241.

Boland, Wendy Attaya, Paul M. Connell and Lance-Michael Erickson (2012), “Children’s Conceptualization of Sales Promotions and Their Impact on Purchase Behavior,” Journal of Consumer Psychology, 22 (2), 272-279.

Boland, Wendy Attaya, Merrie Brucks and Jesper H. Nielsen (2012), “The Attribute Carryover Effect: What the “Runner-up” Option Tells Us about Consumer Choice Processes,” Journal of Consumer Research, 38 (5), 872-885.

Mason, Marlys J., John. F. Tanner, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Dan Freeman, Anne Hamby, Maria Piacentini, Priyam Rangan, and Zhiyang Yang (2011), “Youth and Risky Consumption: Moving Toward a Transformative Approach.” Journal of Research for Consumers, 19.

Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland (2009), “Youths’ Understanding of Cigarette Advertising,” Addictive Behaviors, 34, 36-42.

AU Expert

Area of Expertise: Taxation, small business taxation, middle class taxation, individual taxation, entrepreneurship, corporate tax reform

Additional Information:  David Kautter, managing director of the Kogod Tax Center, and executive in residence in the department of accounting and taxation, joined Kogod following a distinguished career as a partner at Ernst & Young LLP, where he held a number of key technical and leadership roles spanning over three decades. Most recently, Kautter served as Ernst & Young's Director of National Tax, the chief operating executive for the firm's national tax practices. He managed strategic direction, day-to-day operations, and the quality of technical advice provided by the firm's national tax practices, comprised of more than 1500 professionals in over 60 U.S. and global locations. He was also responsible for maintaining the firm's relationships with tax writing committees and staff on Capitol Hill, in the U.S. Treasury Department, the Internal Revenue Service National Office, law firms, other major accounting firm's tax practices and the media. Kautter also served as Legislative Counsel to U.S. Senator John C. Danforth.

Kautter has written extensively on tax law, policy and compliance issues, authoring articles in major journals including the Journal of Accountancy, Tax Advisor, Bloomberg BNA Daily Tax Report, and Tax Notes.
 

Media Relations
To request an interview please call AU Media Relations at 202-885-5950 or submit an interview request form.

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