Assistant Director, Marketing & Communications
School of Public Affairs
Bachelor of Business Administration (B.B.A.); Major in Marketing.
M.S. in Marketing & Communication
Sabiha Afrin is the Assistant Director of Marketing & Communications for the School of Public Affairs at American University. Her work focuses on growing business and territory while driving quality traffic to company and institutional websites and sales portals. She has extensive knowledge in developing large-scale marketing campaigns in several advertising agencies and global organizations in the U.S. and abroad. In addition to holding a master’s degree in marketing and communications, she has over nine years of experience researching trends, creating cutting-edge strategies & content, and delivering measurable results.
Sabiha’s successful record of doubling audience engagement for clients led her to American University, where in a short period of time she and her team were nominated for the Staff Performance Award for their work on a university-wide fundraising campaign that far exceeded goals. Sabiha is proud to be a part of SPA at AU in Washington, D.C., as she firmly believes that higher education in public affairs and policy shapes the knowledge, skills, and values of our future changemakers.