Associate Prof Emerita
School of Communication
B.A., Howard University; M.A., American University
Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, community development, race and health. As senior social marketing counsel and strategist, Prof. Diggs-Brown has carried out formative consumer research and product testing.
Professor Diggs-Brown frequently lectures and writes on race in the media, and coauthored a critically acclaimed analysis of race relations in the U.S., By the Color of Our Skin: The Illusion of Integration and the Reality of Race, published by Dutton. She is the author of the only styleguide for public communication students and professionals, The PR Styleguide: Formats for Public Relations Practice, in its second edition with Wadsworth Publishing. Currently, she is writing both a textbook and a case studies book about strategic communication for Wadsworth.