Christine Barrale Adjunct Instructor Public Communication

Bio: Christine is a seasoned marketer with extensive experience in PR, advertising, and digital marketing, specializing in social media. After earning a degree in Public Communication from American University and a Master's in Public Relations from Georgetown, she began her career at Ketchum, focusing on public relations and social media for healthcare and CPG brands. She later expanded her expertise in social media strategy, influencer relations, and paid media while working at small and large agencies in DC and Chicago, including FCB, DDB, and Wunderman Thompson, managing campaigns for major clients such as Boeing, Discover, Miller Coors, and Unilever. She eventually transitioned back to NYC to lead social media and influencer relations at Amazon. Currently, as Head of Social for Ogilvy North America, Christine oversees a team executing high-impact campaigns for clients like Coca-Cola, L'Oreal, Mastercard and Verizon. Her work on the Michael CeraVe campaign earned a Grand Prix at Cannes in 2024. Outside of work, she enjoys exploring new restaurants, traveling, and spending time with her rescue dog, Coco.

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