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William Bellows Professorial Lecturer Department of Management

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(202) 885-1846
KSB - Management
Don Myers Building - 229
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Additional Positions at AU
co-Director, AU Entrepreneurship Incubator
Favorite Spot on Campus
AU Design and Build Lab
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The Design of Business, Roger Martin

Bill Bellows teaches classes in innovation, entrepreneurship and introduction to business. He introduced Design Thinking, Customer Development and Business Model disciplines to the school’s entrepreneurship curriculum and has helped lead cross-campus entrepreneurship efforts between the university’s science and entrepreneurship programs, including participation with members of the CAS genomics faculty in AU’s first successful entry into the National Science Foundation iCorps program. His classes have included: - Disruptive Innovation, focusing on the socioeconomic impact of innovations such as artificial intelligence, robotics, genomics, cryptocurrencies and autonomous vehicles; -Entrepreneurship and Innovation, which introduces undergraduate students to the entrepreneur’s mindset, to design thinking techniques and to ethnographic practices to define, validate and develop startup business models. - Introduction to Business, a survey course for first-year business students. He also established AU's partnership with FedTech — an innovative program that enables a select group of student entrepreneurs to earn up to 3 credits working to commercialize intellectual property developed in federal laboratories. Bellows also serves as a business mentor to student teams in the university’s National Science Foundation I-Corps site program. Professor Bellows also is co-Director of the AU Entrepreneurship Incubator, a multi-discipline early stage startup program offering a suite of services to student and alumni entrepreneurs. He also is the faculty advisor to the AU Entrepreneurship Club, a member of the national College Entrepreneurs Organization. Prior to joining the Kogod faculty, Professor Bellows was an entrepreneur working in Silicon Valley and Northern Virginia after starting his career in the mainframe and customer marketing divisions at IBM. He was co-founder and managing partner of Copithorne & Bellows, a consulting firm that developed and executed strategy, competitive research, positioning and market outreach programs for Fortune 500 and emerging technology companies including Hewlett-Packard, Iomega, Xilinx, NeXT, the Open Software Foundation, the Fibre Channel Systems Initiative and Verifone. The company held close relationships with leading entrepreneurs, venture capital firms and national media and was twice named to the Inc. 500 list of the fastest growing private companies in America, evolving from a two-person startup in Palo Alto in 1987 to a global company. The firm was acquired in 1999 by the Omnicom Group (NYSE:OMC), a $15 billion marketing services leader. Professor Bellows later served as President, COO and Chief Marketing Officer for three early stage technology companies in Northern Virginia and as a co-founder of a mobile application developer that designed and created information solutions for the World Bank and several European health care agencies. Professor Bellows has received the Kogod Faculty Award for Outstanding Service and the Ann S. Ferren Curriculum Design Award. In addition to his mentoring role in the AU incubator, Professor Bellows serves as an advisory board member to a clean tech advocacy and marketing firm and has been an angel investor in Northern Virginia tech and banking startups. Before joining Kogod, he taught entrepreneurship for five years in the University of Maryland’s Hillman Entrepreneurs program and has been a guest lecturer in business and entrepreneurship at UC Berkeley, Georgetown University, George Mason University and Menlo College. Professor Bellows is an advisory board member to the Marist College School of Management in New York, where he graduated in 1974.


See Also
American University Entrepreneurship Incubator
College Entrepreneurs Organization
Schedule Appointment
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.


Spring 2021

  • MGMT-296 Selected Topics:Non-Recurring: Intro to Entrepreneurship

  • MGMT-382 Entrepreneurship & Innovation

Fall 2021

  • CORE-107 Complex Problems Seminar: Design Thinking for Innovation

  • MGMT-382 Entrepreneurship & Innovation

  • MGMT-382 Entrepreneurship & Innovation