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Photograph of Jeffrey Lee

Jeffrey Lee Assistant Professor Department of Marketing

Send email to Jeffrey Lee
KSB - Marketing
He received a doctorate in business administration in Marketing from Harvard Business School and a BS in economics and in sociology from Duke University.

Professor Lee conducts research in digital marketing, language in social media, and word-of-mouth influence in consumer behavior. Current research topics include consumer-brand experiences in digital education, the detection of fake reviews, and expressions of influence in social media. His research has been featured in publications such as the Sloan Management Review, the Journal of Consumer Psychology and the Journal of Marketing Research, as well as media outlets such as Modern Advertising, The Financial Times, and The Huffington Post. Prior to joining American University, Lee served on the faculty at MIT Sloan and NYU Shanghai.
For the Media
To request an interview for a news story, call AU Communications at 202-885-5950 or submit a request.


Spring 2020

  • MKTG-250 Marketing & Business for Comm

  • MKTG-250 Marketing & Business for Comm

  • MKTG-250 Marketing & Business for Comm