Analytics (MS)
Offered by the Kogod School of Business, the Analytics (MS) program provides students with an opportunity to obtain knowledge and competencies to help organizations make decisions and solve problems based on data. Analytics is about extracting meaning out of data and this program trains the students to do this in order to answer specific business questions and make sound decisions. Upon completion of the program, students have the knowledge to formulate business questions that can be answered with data; identify, acquire, and prepare the necessary data for the analysis; select the most appropriate methods and tools for the analysis; develop the appropriate descriptive, predictive and prescriptive analytics models; and provide concise conclusions in response to the business question. Students who successfully complete the Analytics (MS) are prepared to work as savvy analytical managers or consultants.
,Admission to the Program
In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor's degree from an accredited institution with a satisfactory grade point average. Applicants may also need to submit a GMAT or GRE score; please visit https://www.american.edu/kogod/admissions/ for more information. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS).
Degree Requirements
- 33 credit hours of approved graduate work
- Capstone Experience: KSB-620 Analytics Practicum I (1.5) and KSB-621 Analytics Practicum II (1.5)
Course Requirements
Core Competency (9 credit hours)
- ITEC-610 Applied Managerial Statistics (3)
- ITEC-616 Managing the Digital Organization (3)
- ITEC-670 Database and Big Data (3)
Analytics Foundation (9 credit hours)
- ITEC-620 Business Insights through Analytics (3)
- ITEC-621 Predictive Analytics (3)
- ITEC-660 Business Intelligence (3)
Electives (12 credit hours)
Complete 12 credit hours from the following, with maximum 9 credit hours from non- Kogod coursework, or other graduate work approved by the Information Technology and Analytics Department Chair or the Analytics (MS) Program Director:
Kogod Accounting and Accounting Forensics
- ACCT-550 Accounting Information Systems (3)
- ACCT-551 Forensic Accounting: Fraud Examination and Litigation Support (3)
- ACCT-600 Ethics in Business and Accounting (3)
- ACCT-607 Financial Accounting (3)
- ACCT-649 Contemporary Assurance and Audit Services (3)
- ACCT-677 Financial Statement Analysis (3)
- ACCT-680 Advanced Forensic Accounting and Fraud Investigation (3)
- ACCT-760 Advanced Auditing and Professional Practice (3)
Kogod Finance
- FIN-605 Managerial Economics and Corporate Strategy (3)
- FIN-614 Financial Management (3)
- FIN-630 Financial Analysis of the Firm: Concepts and Applications (3)
- FIN-660 Financial Modeling (3)
- FIN-665 Quantitative Methods and Data Analysis in Finance (3)
- FIN-666 Advanced Quantitative Methods and Machine Learning in Finance (3)
Kogod Information Technology and Analytics
- ITEC-600 Programming Tools for Analytics: Python (3)
- ITEC-623 Organizational and Social Network Analytics (3)
- ITEC-630 Business Process Analysis (3)
- ITEC-643 Project Management (3)
- ITEC-666 Cybersecurity Risk Management (3)
- ITEC-667 Cybersecurity Governance (3)
- ITEC-668 Cybersecurity Analytics (3)
- ITEC-724 Big Data Analytics and Text Mining (3)
Kogod Marketing
- MKTG-612 Marketing Management (3)
- MKTG-632 Understanding the Marketplace and Consumer (3)
- MKTG-641 Digital Advertising and Search Engine Marketing (1.5)
- MKTG-642 Managing Digital Brand Identities (1.5)
- MKTG-661 Data Driven Marketing and Customer Management (3)
- MKTG-671 New Product Management (3)
- MKTG-767 Research for Marketing Decisions (3)
Non-Kogod Statistics and Data Science
Capstone (3 credit hours)
American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor's/master's programs. Advanced undergraduates admitted to a combined degree program that includes a master's degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor's and Kogod School of Business Master's Programs for more information.