At a Glance

Learning Objectives

  • Functional Business Knowledge: Develop a foundation in each of the functional areas of business including accounting and financial analysis, production and marketing of goods and services, management of people and organizations, group dynamics and team diversity, and information and technology management.
  • Strategic Thinking & Integration: Develop strategic decision-making abilities by integrating academic (across disciplines) and experiential learning with an appreciation of the global, legal, ethical, public-interface, and societal dimensions of business.
  • Analytical Skills: Know how to use technology and analytical tools (models) to improve efficiency, productivity, problem solving, and communication.
  • Communication Skills: Demonstrate professional competence in written and oral communication skills in a business setting.

Marketing (MS)

Offered by the Kogod School of Business, the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

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Admission to the Program

In addition to meeting the minimum university requirements for graduate study, applicants must have earned an undergraduate bachelor's degree from an accredited institution with a satisfactory grade point average, and completed an introductory marketing course prior to enrollment. Applicants may also need to submit a GMAT or GRE score; please visit https://www.american.edu/kogod/admissions/ for more information. Applicants whose first language is not English must have a satisfactory score on the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS).

Degree Requirements

  • 30 credit hours of approved graduate work
    • Up to 6 credit hours of graduate work earned at another institution may be transferred and applied as electives. Courses must be completed with a minimum grade of B (3.00) and must be completed no more than five years prior to the beginning of the semester in which the student is admitted

Course Requirements

Introduction (3 credit hours)

Core (15 credit hours)

Electives (6 credit hours)

Complete 6 credit hours from the following:

Capstone (6 credit hours)

Complete 6 credit hours from the following:

American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor's/master's programs. Advanced undergraduates admitted to a combined degree program that includes a master's degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees. See Combined Bachelor's and Kogod School of Business Master's Programs for more information.

Graduate admissions team members

Questions?

Email: kogodgrad@american.edu
Phone: 202-885-1913
Chat: Monday - Friday
9:00 a.m. to 5:00 p.m.

Contact Admissions