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Master of Science in Marketing Analytics Online

Program Length: 15 Months
Credit Hours: 33
Total Classes: 10
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At a Glance

MarketingAnalytics@American, AU’s online Master of Science in
Marketing Analytics program
, is designed for marketing professionals who want to understand the more complicated aspects of data and
advance their career.

As a student in our online MS in marketing analytics program, you will
study topics such as brand strategy, integrated marketing, and
marketing analytics to further your expertise in marketing and data
analysis—and earn your master’s in as few as 12 to 15 months.1

Your master of science in marketing analytics degree will prepare you
for success in a marketing role such as digital marketing analyst and
market researcher—occupations that are projected to grow 18 percent
from 2019 to 2029.2

As a student, you will attend live classes where you interact and
collaborate via webcam with Kogod faculty members and classmates. In
between classes, you will complete weekly self-paced course work that
complements the classroom discussions, and you’ll have full access to
office hours with faculty.

Program Objectives

Preparing students to apply digital marketing and analytics skills to make data-driven decisions.

  1. Advance Your Career

    Continue working while you earn your degree and graduate ready to apply your expertise in the marketing industry.

  2. Learn Marketing Analytics Fundamentals

    Gain an understanding of big data’s influence on marketing strategy and leverage digital marketing tools to help your organization make more informed decisions.

  3. Apply Classroom Learnings

    Learn how to use marketing insights and analytics tools to solve real-world marketing problems for your organization.

  4. Grow Your Network

    Create new connections during practicum experiences and strengthen your relationships with peers and business professionals—during the program and after graduation.

A Top-Ranked Online MS

Kogod’s online business master’s programs have earned global respect and the following recognition:


Ranked number 17

Best Online Business Programs for Veterans


Ranked number 35

Online Business Programs


Admission Requirement
Curriculum Description
Careers and Outcomes
Student Experience

American University’s Kogod School of Business seeks candidates who strive to become global business leaders.

Online MS in Marketing Analytics candidates must have a bachelor’s degree from an accredited college or university to apply. GMAT and GRE scores are not required. The program has four start dates throughout the year: January, April, July, and October. Applications are accepted and admissions decisions are made on a rolling basis.

To complete your application, you must submit the following:

Review MarketingAnalytics@American application requirements.

The online master’s in marketing analytics curriculum is designed to provide you with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum differentiates itself from other analytics curriculums by offering courses that will challenge you to solve real-world marketing problems across a wide range of industries, giving you a competitive edge.

The 33-credit program can be completed on a full-time or part-time schedule, and includes courses in brand strategy, predictive analytics, business intelligence, digital marketing analytics, and more—plus hands-on practicum experiences.

Details can be found on our Program Curriculum page.

Enhancing Your Career Path

In the online MS in Marketing Analytics program, you will uncover how big data impacts marketing strategies in today’s economy, challenging you to solve real-world marketing problems across a wide range of industries. Graduates are prepared to work in roles such as:

  • Digital Marketing
  • Analyst
  • Market Researcher
  • Consultant
  • Marketing Strategist
  • Business Analytics
  • Entrepreneur


Career Support and Resources

The Kogod career services team has a history of helping students develop the skills they need for career growth and progression long after graduation. Our advisors and resources guide students through several areas of professional development, including:


The Career Engagement Resource Hub
Students can connect to 24/7 online career planning and education resources—including sample interview questions and scenarios, resume and cover letter insights, salary negotiation preparation, professional development courses and lectures, job search tools, and more.

Career Advisors
Kogod career advisors work one-on-one with students, meeting them where they are in the job search process to help create a personalized career development plan. They review resumes, cover letters, and LinkedIn profiles; conduct mock interviews; and help each student market themselves effectively as they advance, switch careers, or find a new job.

Virtual Career Workshops
Students are invited to participate in virtual networking events and information sessions with prospective employers, industry experts, and Kogod and AU alumni. In these workshops, students can build meaningful professional relationships as they receive invaluable coaching and career advice.

Professional Portals and Tools
Students gain access to helpful online career search resources such as Vmock resume review; the Big Interview mock interview tool; and job search portals Handshake, CareerShift, GoinGlobal, and Vault.

As an online MS in Marketing Analytics student, you will learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to all students.

Visit our Program Faculty page to learn more about our faculty. 

Student Experience

The Kogod School of Business has always been committed to a collaborative, immersive, and personalized learning experience. This is no different with our online programs.

Created in 2015 specifically for the online space, our programs increase access to a Kogod education for working professionals located anywhere in the world and enable you to join a global community of diverse peers.

We Bring AU to You

Our digital campus was intentionally designed based on extensive research on what makes online learning successful. We combine advanced technology, hands-on experiences, and full access to the American University and Kogod communities. Here, you’re not an online student- you’re an AU student.

Learn more about the online student experience at AU.

As a student, you will

Attend Immersive Online Classes
You will engage in live seminar-style discussions, where you can enter breakout rooms for smaller discussions with classmates or one-on-one sessions with your professor.

Complete Interactive Coursework
You will work at your own pace to complete weekly assignments that supplement what you learn in your classes.

Gain Hands-On Knowledge
Through in-person experiences, you will apply your learnings to solve conflicts faced by real businesses.

Receive Dedicated Support
Our support staff, engaged faculty, and career services are available when you need help updating your résumé, networking, and more.

Network On LinkedIn Premium Career Access
You will apply the skills you develop in Kogod’s online master’s programs to connect with job posters, view salary insights, and more.


The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.

Military Education Benefits

American University is dedicated to supporting military service members, veterans, and their families.

As an online student of the MS in Marketing Analytics program, you can transform your military experience and leadership skills into new career possibilities as you earn your degree, regardless of where you live or are stationed.

We support a full range of military education benefits such as:

  • Post-9/11 GI Bill
  • Montgomery GI Bill (MGIB)
  • Tuition Assistance (TA)
  • Yellow Ribbon Program

Additionally, if you’ve served in any branch of the U.S. military on active duty within the past three years, you’re eligible for an application fee waiver. We accept transfer credits from military coursework, have a dedicated Office of Veterans Services to help connect you to benefits, and maintain an active Veterans Services Support Network.

We welcome you to learn more about our military benefits and how to apply for them.

Disclaimer: GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website: Education and Training Home (

Enhance Your Skills in Marketing and Data Analysis

Find out more about the online master’s in marketing analytics today.

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1 Program time to completion depends on when you start the program.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at (visited June 02, 2021).
3 Best Online Master’s in Business Programs for Veterans (Excluding MBA), U.S. News & World Report. Accessed March 7, 2022
4 Best Online Master’s in Business Programs (Excluding MBA), U.S. News & World Report. Accessed March 7, 2022