This series is designed for aspiring and early-stage entrepreneurs who need practical skills to launch or strengthen a business. It is ideal for young professionals, recent graduates, and career changers seeking structured guidance in business planning, marketing, and finance — as well as gig-economy workers and side-hustle builders looking to formalize or expand their ventures. All courses are fully online, making them accessible even for those balancing work and family commitments.
Entrepreneurship Series Bundle This series is 100% online.
A series bundles several courses together for a deeper dive into the topic at a lower cost than enrolling in each one separately. Our series bundles combine courses developed by American University as part of our professional and continuing education catalog with courses provided by Ed2Go, a leading provider of online professional development.
The Start & Grow Your New Business series prepares you to launch and sustain a successful venture by building the core business skills every entrepreneur needs.
You'll begin with the foundational concepts of writing a business plan, identifying the right opportunity, and building early sales. From there, you'll develop marketing strategies that don't require a big budget, learn the communication skills needed to convert prospects into loyal customers, and gain the financial literacy that helps you speak confidently with investors and decision-makers.
By the time you complete this series, you'll have a practical skill set across business planning, marketing, sales, and finance.
Total Tuition: $849
(A savings of $480 off individual course pricing)
Contact Hours: 106
Format: Online
(instructor-moderated and self-guided)
Go to Enrollment Page
What's Included
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Creating a Successful Business Plan — Ed2Go | Instructor-Moderated | 24 hrs
Transform your business ideas into a tangible plan to secure financing and support long-term success. Learn the key components of a business plan and emerge with an initial draft to start your entrepreneurial journey. -
Start Your Own Small Business — Ed2Go | Instructor-Moderated | 24 hrs
Learn everything you need to know about starting a business from picking the right opportunity to proven marketing techniques, financing options, and easy-to-implement management procedures. -
Small Business Marketing on a Shoestring — Ed2Go | Instructor-Moderated | 24 hrs
Master cost-effective marketing strategies including strategic partnerships, SEO, social networking, email marketing, and lead generation with real-world examples throughout. -
Effective Selling — Ed2Go | Self-Guided | 24 hrs
Discover how to convert a potential customer into a long-term asset. Build the knowledge, planning skills, and communication techniques needed to lay the groundwork for repeat business and lasting success.
- Write a business plan that documents your vision and positions you to attract financing
- Identify the right business opportunity and build early sales through proven techniques
- Apply cost-effective marketing strategies including SEO, email marketing, and social media
- Use proven communication techniques to convert prospects into long-term customers
- Interpret financial statements and key metrics to make informed business decisions
- Communicate confidently with investors, lenders, and financial decision-makers
- Gain a complete entrepreneurial skill set across business planning, marketing, sales, and finance in a single, cohesive series
- Earn a verifiable AU Digital Badge credential you can share on LinkedIn and with employers
- Access content designed by experts from Ed2Go combined with AU-developed content at a significant savings
- Learn on your own schedule with fully online, flexible course formats
With instructor-moderated courses, the instructor interacts with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.
Self-guided courses are designed for the learner to progress through their course unmoderated and at their own pace.
Hardware Requirements
This course can be taken on either a PC or Mac.
Software Requirements
- PC: Windows 8 or later.
- Mac: macOS 12 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other: Email capabilities and access to a personal email account.
Instructional Material Requirements
The instructional materials required for this course (if applicable) are included in the enrollment and will be available online.