Taught by veteran strategic communicator Jason Mollica, this hybrid (on-campus/online) class covers these essentials:
- The basic tools and techniques to analyze digital communications
- How digital research can shape an overall strategic plan
- Best practices to grow and sustain brand relationships
- Real-time Meltwater dashboard development and feedback
Integrated into the course, which can be taken either for credit or non-credit, is the ability to earn a Meltwater Certification. Prior to the in-person session, students will need to complete the online Meltwater training and earn Meltwater certification. (Example)
- $750 - Non-Credit Working professional
- $595 - Non-Credit Alumni
- $1,708 - for credit*
*AU Students are required to take this course for credit.
To apply for this course, please email firstname.lastname@example.org with "Media Analytics" in the subject line and we will follow up with instructions on how to apply.
Note: You must have an undergraduate degree in order to be accepted.
You may take this course for credit or non-credit. Once you complete the course you may request a transcript from American University at registrar.american.edu.
Credit courses are designed for students who are interested in earning college credits toward a degree or certificate. Non-credit courses are not applicable toward a degree.
After you have enrolled and completed the course, AU will not be able to switch your course from non-credit to credit.
Once your application has been received and accepted, the School of Communication will register you for the course, and you will receive confirmation via email.
Please send an email to email@example.com with contact information for your company and/or a financial guarantee letter to arrange billing.
There is a charge to park on campus Monday through Friday between the hours of 8 a.m. and 5 p.m. Daily and hourly passes can be purchased for the surface lot on the East Campus, the School of International Service, and the Katzen Arts Center. You can find parking information, as well as the location of the McKinley Building, on the campus parking map.
Class will be held in a room with computers. If you prefer, you may bring your own laptop.