Caty Borum Chattoo, executive director of American University’s Participant Media Entertainment & Social Change Project, spoke at the frank2016 conference in Gainesville, Florida.

Borum Chattoo talked about her project "The Laughter Effect: The [Serious] Role of Comedy in Social Change.”  

Frank is a conference and resource for people who use communications to drive social change. At the event, compelling speakers discussed how people decide and learn, how technology can help causes catch fire, and how people are winning on the issues that matter most.

An Executive in Residence at AU’s School of Communication, Borum Chattoo is also the Director of the Center for Media & Social Impact. She currently works at the intersection of social-change communication and media, media effects research, and documentary production. 

Frank2016 was hosted by Lizz Winstead, the creator and past head writer for The Daily Show.

Watch her talk here.