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Public Relations & Strategic Communication (BA)

Offered by the School of Communication.

Admission to the Program

Formal admission to the major requires a cumulative grade point average of 2.50 (on a 4.00 scale). Students should declare their major by the end of the sophomore year and no earlier than the end of the freshman year.

Students who are unable to achieve a cumulative grade point average of 2.50 and declare a major in communication are not allowed to take courses in the school after they have completed 60 hours of undergraduate credit.

  • 120 credit hours with a cumulative GPA of 2.00 or better
  • Completion of college writing requirement
  • Completion of university mathematics requirement

General Education Requirements

  • A total of ten courses, consisting of two courses from each of the five foundational areas
  • At least one course from Area Five: The Natural and Mathematical Sciences must include a laboratory science component
  • No more than two courses may be taken in the same discipline

Major Requirements

  • 48 credit hours with grades of C or better within the School of Communication including core, professional, internship, independent study, and independent reading courses.
    • Subject to the approval of an advisor, a maximum of 12 credit hours in communication transferred from another university may be substituted for required communication courses.
    • With approval of the student's advisor, up to 6 credit hours taken abroad may be applied toward the communication major requirements.
    • COMM-301 Public Relations (3) with grade of B or better.
  • Related requirements taken outside the School of Communication with grades of C or better. Note: These courses are not included in the major GPA.
    • 3 credit hours in United States history (HIST-xxx).
    • 3 credit hours in economics (ECON-xxx) or MKTG-250.
    • Minor or second major outside the School of Communication.
  • Minimum of 72 credit hours outside the field of communication are required for the major.
    • Transfer students majoring in public relations & strategic communication are required to graduate with a total of 72 credit hours outside the field of communication.
  • Minimum 2.50 cumulative GPA.

Course Requirements

Related Requirements

Complete the following with grades of C or better:

United States History (3 credit hours)

Complete 3 credit hours from the following:

Economics or Marketing (3 credit hours)

Complete 3 credit hours from the following:

Outside Minor or Second Major

  • Minor or second major outside of the School of Communication

Communication Requirements (48 credit hours)

Core (9 credit hours)

Professional Courses (12 credit hours)

Senior Capstone (3 credit hours)

Advanced Skills and Strategies (9 credit hours)

Complete 9 credit hours, with no more than 6 credit hours combined from COMM-391 and COMM-491, from the following:

Advanced Topics and Specialties (9 credit hours)

Complete 9 credit hours from the following:

Electives (6 credit hours)

Complete 6 additional credit hours from Advanced Skills and Strategies and Advanced Topics and Specialties course lists above, or from other approved courses. Student may take no more than 6 credit hours combined of COMM-391 and COMM-491 toward degree requirements.

Combined Bachelor's and Master's Degrees

American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor's/master's programs. See Combined Bachelor's and Master's Degrees for more information.