WeLead Training Recaps Class of 2020-2021

 

 
welead speaker melanie roussell newman on zoom

Nov 14: In WeLead's Media & Messaging session, expert practitioners Antonia Ferrier and Melanie Newman shared best practices and pitfalls around candidate introductions, campaign communications, policy messaging and crisis response. According to Newman, at the highest level, communications is about education. ‘Being a smart news consumer, knowing the audience, and understanding policy will help a candidate and her team avoid mistakes and missteps.’  Read More

powerpoint slide about female elected officials

Oct 17: WeLead Expert Speakers Amanda Hunter and Lisa Montenegro explored the question of why there aren't more women in public office by looking at self. others, and trends in gender politics. Hunter shared research on women overcoming obstacles and getting elected, as well as on women leading effectivley in a crisis. Montenegro encouraged these emerging leaders to "Do the work to discover your authentic self. Then double down on your strengths. Identify and fix your fatal flaws. Ignore the rest."   Read More

book cover of Represent

Sept 19: WeLead Expert Speaker Kate Black helped launch WeLead 2020-21 with a broad overview of how, why and when to run for office. Black is the co-author of Represent. With regard to the question of why, Black said women “tend to run to solve problems in their communities.”  Black also answered questions about timing, authenticity, and double standards.  Read More

Class of 2019-2020

Virtual WeLead session in Zoom gallery view

Apr 18: The sixth and final session of WeLead 2019-20 featured Capitol Hill veterans Amanda Fuchs Miller and Kathryn Lehman on Lobbying & Government Relations, followed by SBDigital Partner Sulli Norris-Cole and Vice President Zandria Haines on Grassroots Campaigning and GOTV. The experts shared strategic thinking about messaging and reaching voters, while also drilling down to tips about execution and pricing. Read More

Mar 7:  This session featured leadership coach Lisa Montenegro explaining how the inner game (assumptions, judgments and feelings) shapes your ability to be effective in the outer game. Next, experts Molly Murphy, Kim Alfano, Julie Greene Collier. and Brin Frazier, shared lessons learned and best practices in core Campaign Elements. Read More

Kristin, Allison, Niccara, and Aly seated on the panel.

Jan 25: The Campaign Management session focused on the skills, talents and tips needed to run a successful campaign. Speakers included Kristin Davison, Allison Teixeira Sulier, Niccara Campbell, Aly Higgins Wheeler, and Rep. Barbara Comstock. Read More

Nov 16: The Fundraising session began with long-time fundraiser and founder of The LS Group Lisa Spies, emphasizing generosity and curiosity over a more transactional approach, followed by panelists Liesl Hickey, Ali Lapp, China Dickerson and Betsy Fischer Martin who explained PACs, SuperPACS and Independent Expenditures. Read More

Oct 26: WeLead’s Communications & Messaging session highlighted political and campaign communications careers at all levels of government - from Ashley Fox at D.C. City Council, Meredith Kelly of Gillibrand 2020, and long-time Republican Strategist Pamela Stevens. Read More

Ashley Fox, Anne Hedgepeth, Betsy Fischer Martin, and Caren Street

Sept 21: WPI launched WeLead 2019-20 with a dynamic talk from Ward 1 D.C. Councilmember Brianne Nadeau (SPA/MPP '06). The class learned how to maximize the value of WeLead from successful alumnae Katie SmithAnne Hedgepeth, and Caren Street. Read More.

Class of 2018-2019

Congresswoman Underwood addressing the graduating class of WeLeaders

May 8: WPI graduated 28 members of WeLead 2018-19 in the D.C. offices of MacAndrews & Forbes. WeLead alumnae, American University faculty, and representatives of Congress joined WeLead alumna Representative Lauren Underwood in congratulating and imploring the graduates to help close the gender gap in political leadership. Read More

Apr 13: Dynamic, successful, young female Campaign Managers Kristin Davison, Anne Caprara, and Keenan Austin Reed entertained and educated WeLeaders in the final of six sessions for the 2018-19 program year. Read More

Mar 23: Former ED of Emily's List Jess O'Connell and Neri Martinez of the RNCC explained the priorities and procedures of Candidate Recruitment from advocacy groups and committees, while Zandria Haines of Hustle introduced an extremely cost-effective campaign tool - direct Voter Outreach via texting. Read More

The WeLead cohort wearing white during the February training session

Feb 23: February's program featured experts in the core Elements of a Campaign - Bailey Childers of H&R Block on field operations, Ashley O'Connor on advertising and messaging, Molly O'Rourke on polling, and former Bush speechwriter Michele Nix on speechwriting. Read More

Nov 10: Expert practicioners Atima Omara of Omara Strategies Group, LLC and Cherisse Eatmon of Millennial Action Project spoke about the importance of grassroots organizing, and Amanda Fuchs Miller of Seventh Street Strategies and Jennifer Bell of Chamber Hill Strategies discussed the role of lobbying in politics. Read More

Oct 13: The WeLead special project on Fundraising was introduced at the October session.  To help the teams develop strategies and meet fundraising goals, the class heard from professional coach Lisa Montenegro about branding, leadership and teamwork, and from Congressman Jesse Colvin's wife Jordan Colvin, Rhonda Foxx in Representative Alma Adams' office, Alexandra Raposa from Emily's List, and Megan Sowards of Jones Day. Read More

Welead 2018-2019 class stands in group.

Sept 22: The WeLead Class of 2018-19 spent the first session learning about Communications & Messaging from media and press experts.  Speakers included Lindsey Mask of Ladies America, Ilana Drimmer of NBC News/Meet the Press, Abby Livingston, Texas Tribune, Julia Manchester of The Hill, Antonia Ferrier in Senator Mitch McConnell's office, and Miranda Margowsky in Senator Debbie Stabenow's office.  The session concluded with a social reception for students and alumnae. Read More